Liz Yoona Lee

FOUNDER / CREATIVE DIRECTOR

As the founder and creative director of YNL Design, she has been engaged in branding for more than 10years, carrying out more than 200 branding projects. With her career as an interior designer in Canada for seven years, she finds inspiration from each art field, such as fine art, architecture, and interior, and every touchpoint of the brand that can be experienced in everyday life. She clearly puts forward the superior sensibility that is greater than the benefits of the brand and believes that the brand arouses emotions in people. A brand that gives a sense of clear direction and authenticity and approaches customers emotionally affects the brand's behavior and the entire consumer experience. A brand that offers a clear and consistent experience wins people's trust and loyalty. With this in mind, she is engaged in projects with her design team to provide the best possible brand experience.