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2020.08
Jules Diary
줄스 다이어리
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CLIENT
(주)줄스다이어리
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Web(UX&UI)
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THE CLIENT
클라이언트
Jules Diary is a jewelry brand inspired by Africa's original energy and natural materials based on "Live with Less." Jules Diary interprets Africa's abundance and natural energy in a contemporary way, designed to be layered in a modern style anywhere on the skin, through which you can naturally focus on intrinsic value every day.
줄스 다이어리는 “Live with Less”를 바탕으로 아프리카의 원초적 에너지와 자연적 소재에서 영감을 얻는 주얼리 브랜드입니다. 줄스 다이어리는 아프리카의 풍요로움과 본연의 에너지를 현대적으로 재해석하여 어느 장소에서도 모던하게 레이어드할 수 있도록 디자인되어 이를 통해 일상에서도 자연스럽게 내재적 가치에 집중할 수 있도록 도와줍니다.
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THE OBJECTIVE
목적
Jules Diary is a contemporary jewelry brand that specializes in handmade, personalized, and fashion jewelry, targeting customers worldwide. YNL DESIGN proposed a distinct design to strengthen the brand power while strategically building the brand image of Jules Diary.
줄스 다이어리는 핸드메이드, 개인 맞춤 주얼리, 패션 주얼리등을 하는 Contemporary JEWELRY브랜드 으로서 글로벌을 타겟으로 하는 브랜드입니다. YNL Design은 줄스 다이어리의 브랜드 이미지를 전략적으로 구축을 하면서 브랜드 파워를 강화해 나가기 위한 목적을 두고 차별화된 디자인을 제안하고자 했습니다.
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THE SOLUTION
해결방안
The serif typeface gives a sophisticated and distinct personality for the logo and the overall package to express the individuals who need their own solidity in modern society. For the color system, the natural skin tones and the gold that resembles Africa's mystery are naturally expressed as the points of contact for jewelry and skins.
세련되면서도 뚜렷한 개성을 지닌 세리프 서체를 로고 및 전반적인 패키지에 활용하여 현대사회 속 자신만의 견고함을 필요로 하는 개인들을 표현하였습니다. 컬러 시스템의 경우 네츄럴 스킨톤과 아프리카의 신비로움을 닮은 골드를 통해 주얼리와 스킨이 만나게 되는 접점을 자연스럽게 표현하였습니다. 아프리카의 생명력을 상징하는 태양의 열기, 싱그러운 식물, 광활한 대지 등은 줄스 다이어리의 그래픽 모티브로 활용하였습니다.
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