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2020.01
Damtuh Finest Tea Collective
담터
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CLIENT
(주)담터
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Packaging
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THE CLIENT
클라이언트
Damtuh is a popular brand under the motto of ‘A cup of tea that fills your day.’ With the philosophy of providing a cup of delicious and healthy tea made of natural ingredients, the company has been constantly developing products for over 30 years. This favored brand distributes high quality products at reasonable prices to the stores nationwide, and provides convenient daily products related to tea including tea bags and liquid tea.
담터는 ‘일상을 채우는 차 한 잔의 여유’를 모토로 대중적인 인기를 얻고 있는 브랜드입니다. 30여 년간 자연에서 얻은 영양으로 채운 맛있고 건강한 차 한잔을 제공하는 것을 기업의 이념 삼아 끊임없는 제품 개발을 해왔습니다. 전국 유통 매장에 입점하여 좋은 품질과 합리적인 가격으로 제품을 선보이고 있으며 일상생활에서 쉽게 접할 수 있는 티백, 액상 차 등 차와 관련한 간편 제품을 제공하는 친근한 기업으로 소비자들의 꾸준한 선호가 있는 브랜드입니다.
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THE OBJECTIVE
목적
We designed the package for Damtuh herb tea gift set, which contains the value of ‘Enrich daily life with a cup of tea,’ and is in line with the changing market trend. Brand concept and image was developed to satisfy the tastes of the new target, millennials, as well as the existing target, young adults and middle-aged people, and to appeal for a gift set for special events.
담터의 허브티 선물세트 디자인을 진행했습니다. 일상을 차로써 풍요롭게 하고자 하는 탐터가 가진 가치를 담는 동시에 변화하는 시장 트렌드에 발맞춘 디자인을 제안했습니다. 새로운 타겟층인 밀레니얼 세대와 기존 타겟인 청장년층의 취향을 담아내는 브랜드 컨셉과 이미지를 구축하고 특별한 이벤트에 필요한 선물세트로 갖고 싶은 매력적인 비주얼을 담고자 했습니다.
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THE SOLUTION
해결방안
YNL Design proposed a package design system by creating differentiated concepts and brand stories that Damtuh wants to deliver and developing sensuous color systems and unique hand drawing illustrations. With the concept of ‘Picnic in the Tea Land,’ natural visual graphic was designed which goes well with a kind of tea. The land where the tea grows is reflected in the artwork by embodying natural land, air, plants, and animals. The free and natural texture of hand drawing and vivid colors representing healing of nature are also used to express the meaning of enjoying a relaxing moment in nature along with the tea of Damtuh.
YNL Design에서는 담터가 고객에게 전달하고자 하는 차별화된 컨셉과 브랜드 스토리를 구축하고 타겟층의 감성에 맞춘 컬러시스템과 유니크한 일러스트를 활용하여 패키지 디자인을 개발했습니다.‘Picnic in the Tea Land’의 컨셉으로 차 종류에 어울리는 자연적인 비주얼 그래픽을 디자인했습니다. ‘茶‘가 자라는 터를 자연의 땅, 공기, 식물, 동물 등을 형상화하여 아트웍으로 담아냈습니다.핸드 드로잉의 자유롭고 자연스러운 텍스쳐와 자연의 힐링을 뜻하는 선명한 컬러의 사용으로 담터의 티와 함께 자연 속에서 휴식과 안정을 즐기라는 의미도 표현합니다.
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