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2019.01
LIA
리아
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CLIENT
(주)DIABIZ
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Web(UX&UI)
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THE CLIENT
클라이언트
A living brand, ‘LIA,’ which proposes a new space design based on the brand philosophy, ‘LIFE INSPIRATION & ART,’ is a gallery that exhibits and introduces furniture from overseas luxury home furniture brands. LIA introduces a living brand that has presented elegant furniture under a long-standing aesthetic tradition. In LIA's showroom, operated in the heart of Cheongdam-dong, visitors can experience the works completed by the hands of artisans in each field, rearranged through LIA's unique sensibility, including six high-end furniture and accessories, such as CECCOTTI, COLLEZIONI, DePadova, DONGHIA, MA/U STUDIO, PROMOMORIA, and VENINI from Italy, Denmark, and the United States.
‘LIFE INSPIRATION & ART’라는 브랜드 철학을 바탕으로 새로운 공간 디자인을 제안하는 리빙 브랜드 ‘리아 (LIA)’는 해외 럭셔리 홈 가구 브랜드의 가구들을 전시하고 소개하는 갤러리입니다. LIA는 유구한 미학적 전통 아래 품격있는 가구를 선보여온 리빙 브랜드를 소개합니다. 청담동 중심부에서 운영되는 LIA의 쇼룸에는 CECCOTTI, COLLEZIONI, DePadova, DONGHIA, MA/U STUDIO, PROMOMORIA, VENINI와 같은 이탈리아, 덴마크, 미국 등의 여섯개의 High-end furniture, Accessory 등 각 분야의 장인들의 손길이 닿은 작품들을 LIA만의 감성으로 재구성된 모습을 감상할 수 있습니다.
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THE OBJECTIVE
목적
YNL Design intended to develop a brand identity that gives a sense of exclusiveness and trust to customers by reflecting LIA's brand mission, which is to select works of art, the outcome of a person's ongoing passion and effort, based on strict quality control and aesthetic criteria, introduce them to customers and inspire them. Above all, we focused on building an artistic brand image that expresses the premium lifestyle that LIA pursues.
YNL Design은 한사람의 끊임없는 열정과 노력의 결과물인 예술 작품들을 엄격한 품질관리와 심미적 기준에 따라 선별하여 고객들에게 소개하고 그들에게 영감을 주는 LIA의 브랜드 미션을 반영하여 고객이 고급스러움과 신뢰감을 느낄 수 있는 브랜드 아이덴티티를 개발하는 것을 목표로 했습니다. 무엇보다 LIA가 추구하는 프리미엄 라이프스타일을 모던 프리미엄의 이미지로 전달하고자 했습니다.
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THE SOLUTION
해결방안
LIA's space, which pays attention to select furniture collections and objects, and even a cup of coffee, is a space where visitors can experience the premium lifestyle that LIA pursues in a moderate and sophisticated atmosphere. YNL Design expressed LIA's brand image minimally and exclusively using black and sensible layouts. As a result, we developed a modern brand identity that minimized decoration as much as possible to embrace all six brands with distinct identities. Also, we designed applications, such as English logo and wordmarks, business cards, contracts, shopping bags, and POP, the brochure introducing the brand, and the website.
엄선된 가구 컬렉션과 오브제는 물론 커피 한 잔까지 심혈을 기울인 LIA의 공간은 LIA가 추구하는 프리미엄 라이프스타일을 절제되고 세련된 감각을 통해 경험할 수 있는 공간입니다. YNL Design은 이러한 LIA의 브랜드 이미지를 블랙와 절제된 레이아웃을 활용하여 미니멀하고 고급스럽게 표현했습니다. 뚜렷한 정체성을 가진 여섯 개의 브랜드를 모두 아우를 수 있도록 장식을 최대한 절제한 모던한 브랜드 아이덴티티를 개발하였습니다. 영문/로고 워드마크와 명함, 계약서, 쇼핑백, POP와 같은 어플리케이션 및 브랜드 소개 브로슈어와 홈페이지 디자인을 개발하였습니다.
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