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2016.06
MAISON TICIA
메종 티시아
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CLIENT
이마트(주)
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Packaging ,
Illustration ,
Signage
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THE CLIENT
클라이언트
Maison Ticia is a lifestyle shop that sells 5,000 kinds of home and living accessories needed to design living spaces, from furniture to interior accessories. Maison Ticia is an experience-based store designed on the themes closely related to women's daily life, such as lifestyle and beauty, to provide customers with a place to relax and have fun instead of simple shopping space. This is the first lifestyle shop to open on a scale of 1,000 pyeong in Starfield Hanam. The name was coined by combining the French word ‘Maison,’ which means a house, and the Latin word ‘Leticia,’ which means pleasure.
메종 티시아는 가구부터 인테리어 소품까지 생활공간을 디자인하는데 필요한 홈앤리빙 소품 총 5000여종의 상품을 판매하는 라이프스타일숍 입니다. 메종 티시아는 라이프스타일과 뷰티라는 여성들의 일상과 밀접한 주제를 가지고 단순한 쇼핑공간을 넘어서 고객들에게 휴식공간이자 놀이공간을 느껴지도록 꾸며진 체험형 매장입니다. 스타필드 하남에 1000평 규모로 처음 오픈하는 라이프스타일숍으로, 프랑스어로 집이라는 ‘maison’과 라틴어로 즐거움을 뜻하는 ‘leticia’을 담았습니다.
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THE OBJECTIVE
목적
Maison Ticia's mission is to take a step further from a shopping space, which is intended for selling goods, and to decorate it as a playground for women to have a variety of experiences based on themes familiar to women. YNL Design focused on building a lifestyle brand's identity with European sensibility based on the products of Maison Ticia.
메종 티시아는 판매를 목적으로 하는 쇼핑공간에서 한 발짝 더 나아가 여성들에게 친숙한 주제를 바탕으로 다양한 경험을 제공하도록 구성해 여성들의 놀이터로 꾸미고자 하는 미션을 갖고 있었습니다. YNL Design은 메종 티시아의 제품구성을 토대로 유러피안 감성의 생활 라이프스타일 브랜드 아이덴티티를 구축하는데 중점을 두었습니다.
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THE SOLUTION
해결방안
For Maison Ticia's logo, we tested various hand-drawn symbols and chose the house that gave the most comfortable and warm feeling as the symbol. We developed all brand touchpoint systems applied to the interior, such as Maison Ticia's brand identity, ISP GUIDELINE, signage design, and various operating items. The form, specification, and color of each signage were carefully selected to blend into the tone and manner of the interior.
메종 티시아의 로고는 핸드 드로잉 감성의 심볼을 여러 가지 타입으로 테스팅한 후 가장 편안하고 따뜻한 감성이 느껴지는 집을 심볼로 삼았습니다. YNL Design은 메종 티시아의 브랜드 아이덴티티, ISP GUIDELINE, 사이니지 디자인, 각종 운영용품 등 내부에 적용되는 모든 브랜드 터치포인트 시스템을 개발하였습니다. 각 종 사이니지의 형태 및 사양, 색상 등을 세심하게 선정하여 내부 인테리어의 톤앤매너와 어우러지도록 하였습니다.
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