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2017.01
OASIS Veterinary Surgical Center
오아시스 정형외과 신경외과 동물병원
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CLIENT
OASIS Veterinary Surgical Center
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Signage
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THE CLIENT
클라이언트
OASIS Veterinary Surgical Center is the first veterinary hospital specializing in orthopedic neurosurgery in Korea. Based on the philosophy of “reviving functions, saving lives, and contributing to the healthy coexistence of animals and humans,” and with state-of-the-art equipment exclusively for orthopedic surgery and neurosurgery, topnotch medical staff is dedicated to high-level surgeries, such as artificial joint surgery and brain tumor surgery, and rehabilitation treatments.
국내 최초인 정형외과 신경외과 전문 동물병원인 오아시스 정형외과 신경외과 동물병원은 “기능을 되살리고, 생명을 살리며, 동물과 인간의 건강한 공존에 기여한다”는 이념을 갖고 정형외과 및 신경외과에 특화된 최첨단 장비를 갖추고 어려운 인공관절 수술부터 뇌종양 수술 등 고난도 수술, 재활치료에 힘쓰는 최고의 전문 의료진으로 구성되어 있는 동물병원입니다.
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THE OBJECTIVE
목적
YNL Design intended to build a brand identity that gives the professional and warm feeling that captures the values of OASIS Veterinary Surgical Center. We intended to create a veterinary hospital that companions would remember by establishing an organized system. We aimed to establish a trustworthy brand image by expressing the veterinary hospital's philosophy and features in the brand.
YNL Design은 오아시스 동물병원의 가치를 담은 전문성적이면서도 따뜻한 감성을 느낄 수 있는 브랜드 아이덴티티를 구축하고자 했습니다. 체계적인 시스템을 구축하여 반려인들의 머릿속에 남는 동물병원을 만들고자 했으며 동물병원의 이념과 특장점을 브랜딩에 표현하여 신뢰가 가는 브랜드 이미지를 정립하는 것을 목표로 두었습니다.
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THE SOLUTION
해결방안
YNL Design developed various application designs such as the OASIS Veterinary Surgical Center's brand identity, drug envelops, forms, and pictograms for each room. The simple logo that harmonizes with the minimalist interior was inspired by the Mobius strip, embodying the concept of unity between a companion and a dog. It means infinite sincerity and love and captures the will of the veterinary hospital to approach customers friendlily. The pictogram design for each room was developed into a witty design by expressing the appearance of various dogs and cats according to the room's characteristics.
YNL Design은 오아시스 동물병원의 브랜드 아이덴티티, 약봉투, 서식류, 룸별 픽토그램 등 각종 응용 디자인을 개발했습니다. 미니멀적인 인테리어와 어우러지는 심플한 로고는 뫼비우스의 띠를 모티브로 삼아 반려인과 반려견이 하나되는 개념을 형상화하고 있습니다. 무한한 정성과 사랑을 의미하며 고객에게 친화적으로 다다가려는 동물병원의 의지를 담았습니다. 실별 픽토그램 디자인은 룸의 특성에 맞게 다양한 강아지와 고양이의 모습을 표현하여 위트있는 디자인으로 개발되었습니다.
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