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2020.09
ARTISTRY STUDiO
아티스트리 스튜디오
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CLIENT
(주)암웨이코리아
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Graphic
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THE CLIENT
클라이언트
A cosmetic brand of Amway, ARTISTRY STUDiO launched a basic skincare product line to recharge the energy in the skin and relieve the fatigued skin. With reasonable prices and eye-catching packages, it targets MZ generation, which provides care solutions to solve various skin problems. The package features bold design of package, which systemizes 2 colors symbolizing skin energy and stability with 7-stage products from cleansing to moisturizing and trouble care.
아티스트리 스튜디오는 (주)암웨이의 스킨케어 코스메틱 브랜드로 피부 속 에너지를 채우고 오염된 환경으로 지친 피부에 쉼을 주기 위한 기초 스킨케어 라인을 출시했습니다. 다양한 피부 고민을 해결하는 케어 솔루션을 제공하며 합리적인 가격대와 주목도 있는 패키지를 내세운 MZ세대 타겟 제품입니다. 피부 속 에너지와 안정을 의미하는 2가지의 컬러를 클렌징부터 보습, 피부 트러블 케어까지 총 7가지 단계 제품에 체계화하여 과감하게 표현한 패키지가 특징적입니다.
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THE OBJECTIVE
목적
With an objective of developing art direction and key visuals for all skin care products of ARTISTRY STUDiO, we set a direction to maximize the mood of the notable package of Artistry products. The overall product visual allows individual product designs to stand out in one set of various color packages. Each product visual was designed to deliver healthy images by developing graphic visuals reflecting the unique raw materials of the product.
YNL Design은 아티스트리 스튜디오 스킨케어의 전 제품 촬영 아트디렉션 및 키비주얼 디자인을 진행했습니다. 아티스트리의 제품이 가진 주목도 있는 패키지의 분위기를 극대화할 수 있는 방향의 디렉션을 설정하여 전체 제품 비주얼은 다양한 컬러 패키지가 하나의 세트이면서 제품 개별 디자인이 돋보일 수 있도록 했습니다. 개별 제품 비주얼은 제품의 고유한 원료를 드러내는 그래픽 비주얼로 건강한 이미지를 전달하도록 표현했습니다.
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THE SOLUTION
해결방안
The image for all products was shot with a minimal background to create a sense of unity as one single colorful set. In addition, YNL Design prepared the props representing Artistry's exclusive capsule ingredients to express the expertise and differentiation. Each product visual delivers vibrant and energetic mood by placing the image of raw material, while expressing the main effect of each product by using solid color backgrounds.
전체 제품 비주얼은 미니멀한 백그라운드를 배치하여 컬러풀한 하나의 세트로서 통일감 있게 보여질 수 있도록 촬영했습니다. 또한, 아티스트리만의 독자적인 캡슐 성분을 표현하는 소품들로 제품이 가지고 있는 전문성과 차별성을 드러냈습니다. 개별 제품 비주얼은 원료 이미지를 배치하여 활기차고 에너제틱한 이미지를 전달하는 동시에 솔리드 컬러의 배경으로 개별 제품이 가진주 효과를 표현합니다.
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