3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

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ynldesign@naver.com

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2018.08

Nature Collection La plus belle

네이처 컬렉션 라플리벨

  • THE CLIENT

    클라이언트

    Nature Collection, the official beauty store of LG Household & Health Care and The Face Shop, literally is a naturalist beauty shop that carries the best quality and safe products by using safe raw materials and carrying out continuous researches so that customers can find the true beauty of nature. It is a beauty lifestyle road shop with a collection of LG Household & Health Care products such as The Face Shop, Beyond, CNP, Sooryehan, and LACVERT.

    LG생활건강 및 더페이스샵의 뷰티 공식 스토어인 네이처컬렉션은 자연 그대로의 진정한 아름다움을 찾을 수 있도록 안전한 원료, 끊임 없는 연구 활동을 통해 최상의 품질과 안전한 제품을 판매하고 있는 자연주의 뷰티 샵입니다. 더페이스샵, 비욘드, 차앤박, 수려한, 라끄베르 등의 LG생활건강 제품을 모아놓은 뷰티 라이프스타일 로드샵 매장입니다.

  • THE OBJECTIVE

    목적

    Due to the increase in market demand for Nature Collection, it was necessary to renew the identity design due to expansion. They intended to strengthen the brand image by selling road shop products alongside the Nature Collection products. We were commissioned to develop English and Korean logotype for La plus belle, which means ‘the most beautiful,’ to be used with Nature Collection.

    네이처컬렉션의 마켓 수요 증가로 확장으로 인한 아이덴티티 디자인 리뉴얼이 필요하였으며 로드샵 제품을 판매하되, 네이쳐컬렉션 제품도 함께 판매하며 브랜드 이미지를 강화하려 했습니다. 네이처컬렉션과 함께 쓰여질 ‘가장 아름다운’이라는 네이밍인 La plus belle [라 플뤼벨] 로고타입을 의뢰하였으며 영문버전, 국문버전의 로고타입 개발을 의뢰받았습니다.

  • THE SOLUTION

    해결방안

    YNL Design developed the identity design of cursive-type La plus belle by capturing nature's healthy beauty, the identity of the Nature Collection, and the meaning, 'the most beautiful,' and reflecting the warm and soft feeling. We developed a guide for the English type signature logo and the Korean type signature logo and suggested the regulations for exclusive colors.

    YNL Design은 네이처컬렉션 아이덴티티인 자연의 건강한 아름다움과 ‘가장 아름다운’이라는 뜻을 담아 따뜻하고 부드러운 느낌을 반영하여 필기체 타입의 라플리벨의 아이덴티티 디자인을 개발하였습니다. 영문타입 시그니춰 로고와 국문타입 시그니춰 로고의 가이드를 개발하였으며 전용색상에 대한 규정도 함께 제안했습니다.  

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