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2014
IL BIANCO
일 비안코
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CLIENT
(주)일레븐건설
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Signage
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THE CLIENT
클라이언트
Located in front of an apartment complex in Seongbok-dong, Yongin, ‘IL BIANCO’ has two floors; a brunch café on the first floor and an Italian restaurant on the second floor. The café's interior, with a high ceiling and myriads of lights, creates a sensual atmosphere with an industrial concept.
용인 성복동의 아파트 단지 앞에 위치한 ‘IL BIANCO’는 2개층으로 구성되어 있으며 1층은 브런치 카페, 2층은 이탈리안 레스토랑으로 운영되고 있습니다. 천정이 높고 수많은 전등이 달려 있는 카페 인테리어는 인더스트리얼 컨셉의 감각적인 분위기가 연출되고 있습니다.
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THE OBJECTIVE
목적
YNL Design suggests a brand that would provide customers with the brand experience and make customers enjoy a lifestyle that inspires them. We intended to create a space where customers would want to stay for a long time, with the hope that they could enjoy things that they have never experienced in their daily life and become more prosperous, rather than a simple café or restaurant.
YNL Design은 브랜드가 고객에게 브랜드 경험을 제공하는 것을 넘어 설레임을 주는 라이프스타일을 누릴 수 있도록 제안합니다. 단순히 카페, 레스토랑을 넘어 일상에서 경험해보지 못한 것들을 누리며 더 풍요로워질 수 있도록 바라며 오래도록 머물고 싶은 공간으로 만들고자 했습니다.
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THE SOLUTION
해결방안
YNL Design embodied the brand concept based on keywords that can show the strengths of IL BIANCO, such as ‘Timeless, Esthetics, Ordinary, and Simplicity.’ We intended to build a distinct concept by emphasizing composure and healing in the brand identity of IL BIANCO and make it a brunch café that people want to visit even from a distance. The use of moderate motifs created a feeling of minimal life, and we embodied the brand's emotion by using the typography that looked as though a typewriter wrote it.
YNL Design은 일비앙코의 강점을 보여줄 수 있는 핵심키워드로 ‘Timless, Esthetics, Ordinary, Simplicity’를 바탕으로 브랜드 컨셉을 구체화하였습니다. 일비앙코의 브랜드 아이덴티티에 여유와 힐링을 강조하여 차별화된 컨셉을 구축하고 멀리서도 찾아오고 싶어하는 브런치 카페로 만들고자 했습니다. 절제된 모티브 활용은 미니멀라이프 감성을 자아내며 타자로 쓴 듯한 타이포그래피를 사용하여 브랜드 감성을 구체화했습니다.
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