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2021.05
COLD SPRING ORGANIC
콜드스프링 오가닉
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CLIENT
콜드 스프링(주)
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Packaging ,
Illustration -
AWARD
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THE CLIENT
클라이언트
COLD SPRING ORGANIC is a popsicle brand made with 100% organic and safe ingredients that our children can trust and enjoy. Our client, who has lived quite a time in New York, was inspired by the natural area of Cold Spring, located in the suburb of New York, loved by New Yorkers. It is a place to relax with a dramatic view that symbolizes cleanliness and beauty. COLD SPRING ORGANIC offers customers relaxation and enjoyment through authentic products made with natural ingredients like a relaxing and comfortable getaway to Cold Spring.
COLD SPRING ORGANIC은 100% 유기농 재료를 사용하여 만드는 아이스크림 바 브랜드로 우리 아이가 먹는다는 마음으로 믿을 수 있는 좋은 재료를 사용합니다. 뉴욕에 오랫동안 거주한 클라이언트는 뉴욕 외곽에 위치하며, 뉴욕 사람들의 사랑을 받는 자연적인 장소인 콜드 스프링에서 영감을 받았습니다. 콜드 스프링은 깨끗하고 아름답다는 의미가 있으며, 경치가 좋고 휴식처 같은 장소입니다. 편안하게 즐기는 콜드 스프링처럼 COLD SPRING ORGANIC은 100% 유기농 재료를 사용한 정직한 제품을 통해 고객들에게 쉼과 즐거움을 제공합니다.
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THE OBJECTIVE
목적
We have developed a young and fun popsicle brand identity and package by incorporating the 100% organic concept and the client's New York background into the brand image and story. Also, we have expressed a professional and honest image through a modern logotype. COLD SPRING ORGANIC introduces a friendly and approachable image to people through the development of adorable fruit characters.
100% 유기농 컨셉과 클라이언트의 뉴욕 백그라운드를 브랜드 이미지와 스토리에 녹여 young하고 fun한 팝시클 브랜드 아이덴티티와 패키지를 개발합니다. 우리는 모던한 로고타입을 통해 전문적이고 정직한 이미지를 표현합니다. 귀여운 베리 캐릭터 개발을 통해 COLD SPRING ORGANIC이 사람들에게 친근하고 쉽게 다가갈 수 있는 이미지로 소개합니다.
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THE SOLUTION
해결방안
We have developed the brand logo inspired by the compelling typography found on various signage, posters, and more in downtown New York. It delivers a playful and modern look and feel using a relatively thin and narrow font and shadow graphics that make the logo stand out. Unlike conventional organic ice cream brands that emphasize the features and images of ingredients, we have developed iconic characters so that people can enjoy organic products. The character's motif is 100% organic ingredients, expressing the diverse tastes of cold spring popsicles. It entertains people through the catchword and product name representing the witty characters such as 'You are Berry Lovely!,' 'Time to Razzle Dazzle!' and more. The package color uses bright and vivid colors to show the confident brand image related to each fruits' characteristics and reliable ingredients.
우리는 뉴욕 시내에서 볼 수 있는 다양한 간판, 포스터 등에 사용된 매력적인 타이포그래피에서 영감을 받아 브랜드 로고를 개발했습니다. 비교적 얇고 좁은 서체와 입체감을 주는 그림자 그래픽을 활용하여, 재미있고 모던한 룩 앤 필을 전달합니다. 재료의 특성, 이미지를 강조하는 기존 유기농 제품과 다르게 캐릭터를 개발을 통해 사람들이 유기농 제품을 재미있게 섭취할 수 있도록 합니다. 캐릭터의 모티브는 콜드 스프링에서 사용하는 100% 유기농 재료로 콜드 스프링 팝시클 맛을 나타내고 있으며, ‘You are Berry Lovely!, Time to Razzle Dazzle! ’ 등 캐릭터 특징을 나타낸 문구와 제품명을 통해 재미를 더해줍니다. 패키지 디자인 컬러는 각 재료의 특성을 살리며 믿을 만한 재료를 자신 있게 사용하는 브랜드 이미지를 보여주기 위해 주목성 있는 밝고 비비드한 컬러를 사용합니다.
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