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2020.01
D-forest
강아지숲
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CLIENT
(주)더존비즈온
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Illustration ,
Signage
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THE CLIENT
클라이언트
The largest dog theme park in Korea has as many facilities as it is enormous. D-forest, with a variety of entertainment options such as a dog museum, waiting room, water park, dog cafe, water park, trail, and water park, provides an unforgettable experience and healthy dog culture for both dogs and companions. Unlike the existing dog theme park, which emphasizes only dogs, D-forest dog theme park aims to create a fun space for both companion dogs and people and a comfortable space that can be easily visited at any time.
춘천에 위치한 강아지숲은 국내 최대 규모의 애견테마파크로 반려견과 사람 모두에게 특별한 경험과 건강한 애견 문화를 제공합니다. 10만여㎡(3만 평) 규모의 테마파크에는 애견체험 박물관과 F&B 시설, 전망대, 반려견 운동장, 반려견 동반 카페 등 반려견과 함께 즐길 수 있는 풍부한 휴식공간 및 교육·놀이 공간이 마련되어 있습니다. 강아지숲을 찾는 사람들은 나무와 숲이 살아 숨 쉬는 자연 속에서 평화롭고 건강한 휴식을 즐기고, 반려견과 함께 숲과 연못을 탐험하며 일상의 단조로움에서 벗어나 특별한 교감의 경험을 만들 수 있는 애견 복합문화 공간을 지향하고 있습니다.
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THE OBJECTIVE
목적
We have developed a brand identity that enables effective communication at all points where customers experience the brand by building consistent tones and manners on various brands' assets such as logos, colors and graphic motifs. The characteristic of the brand identity is that it has developed the look of the dog and the feeling of pleasant experience into a logo, symbol, graphic motif and signage system.
브랜딩 프로젝트의 목적은 비주얼 아이덴티티, 어플리케이션 시스템, 사이니지 시스템을 하나의 맥락에서 설계하고 다양한 브랜드 자산들이 일관된 브랜드 경험을 제공하는 것이었습니다. YNL DESIGN은 사업 담당자와의 인터뷰, 현장 답사 등을 통해 애견테마파크 강아지숲이 지닌 서비스와 시설, 환경 등 차별화된 특징을 정의하고 강아지숲이 고객에게 전달하고자 하는 기능적, 정서적 가치를 가장 적합한 브랜드 디자인 컨셉으로 제시해야 했습니다. 자연 속에서의 즐거운 경험과 풍부한 애견 문화라는 두 가지 장점을 아우를 수 있는 디자인 컨셉을 고민했고, 반려견과의 일상에 활기를 불어넣을 수 있는 다채롭고 생동감 넘치는 브랜드 경험을 비주얼 아이덴티티로 표현하고자 했습니다.
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THE SOLUTION
해결방안
Through the branding project, YNL Design supports communication with users by developing characters with a familiar image that can last longer than a trendy identity that could be renewed over time. It is an element that allows visitors to interact emotionally and creates a sustainable relationship between the brand and users by allowing the dog theme park to be perceived as a living creature rather than space. Through this, D-forest helps to understand companion pets and share healthy dog culture with more people.
강아지숲의 다채롭고 생동감 넘치는 경험을 가장 효과적인 방식으로 전달하기 위해 우리는 강아지숲을 상징할 수 있는 메인 캐릭터를 개발했습니다. 캐릭터 개발에 있어 가장 중점을 두었던 부분은 방문자와 브랜드 사이에 정서적인 교감이 가능하고 지속적인 유대감을 형성하는 것이었습니다. 귀여운 반려견을 브랜드의 핵심 자산으로 삼아 강아지숲의 개성과 유쾌한 감정을 표현했으며, 궁극적으로 강아지숲이 단순히 공간으로 인식되기보다는 살아 숨 쉬는 생명체로 인식되도록 의도했습니다. 운동장, 박물관 등 다양한 공간에서의 브랜드 경험을 캐릭터가 움직이는 모션 그래픽으로 개발하여 강아지숲만의 차별화된 컨텐츠를 더욱 풍성하게 전달합니다.
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Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
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Creative Strategy / Web(UX&UI)
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