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2017.12
STATION NEO
스테이션 니오
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CLIENT
(주)스테이션 니오
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(BI) ,
Signage
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THE CLIENT
클라이언트
STATION NEO is a space to realize values for entrepreneurs and space for fostering entrepreneurs and collaboration with experts in each startup field to produce innovative entrepreneurs. As a shared office for entrepreneurs, the brand image that STATION NEO pursues is growth, vision, and value realization. STATION NEO aims to provide a platform to ‘Share,’ ‘Fuse,’ and ‘Shift’ by connecting each entrepreneur with experts and partners in each field.
스테이션 니오는 창업가들을 위한 가치실현 공간이며, 혁신형 창업가 육성을 위한 창업 분야별 전문가들과 함께 하는 창업가 육성 및 협업 공간입니다. 스타트업 창업가들을 위한 공유오피스로서 스테이션 니오가 추구하는 브랜드 이미지는 성장, 비젼, 가치실현입니다. 스테이션 니오는 각 창업가들에게 분야별 전문가 및 파트너사를 연결하여 ‘공유’ (Share), ‘융합’ (Fuse), ‘도약’(Shift)의 장을 마련한다는 목표를 갖고 있습니다.
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THE OBJECTIVE
목적
YNL Design aims to develop a consistent brand identity to create a tangible brand image out of intangible brand values of STATION NEO: growth, vision, and value realization and expand these to applied design and sign system. Inspired by the brand name of STATION NEO, meaning the first stop for entrepreneurs in realizing their values and a place to set the direction for their goal, we intended to express its identity as a partner and platform to help various companies do business with a future-oriented image.
YNL Design은 스테이션 니오에 성장, 비젼, 가치실현이라는 무형의 브랜드 가치를 유형의 브랜드 이미지로 만들기 위해 일관성 있는 브랜드 아이덴티티를 개발하고 이를 응용 디자인, 사인시스템으로 확장하는 것을 목표로 삼았습니다. 창업가들의 가치실현을 위한 첫 정거장이자 목적지를 향한 방향을 설정하는 곳이라는 스테이션니오의 브랜드 네임에서 착안하여 다양한 기업의 비즈니스를 돕는 파트너이자 플랫폼으로서의 정체성을 미래지향적인 이미지로 표현하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design developed the initial concept and logotype based on STATION NEO's slogan, 'Guide to faster path' ('Guide to a world where entrepreneurs can realize their values.'). By representing the slogan, 'Guide to a world where entrepreneurs can realize their values,' we developed a conceptual symbol where the door opens, and the light shines through it. The meaning of the door shown in the logo is to 'share,' that of the concept of opening is to 'fuse,' and that of the light shining through it is to 'shift.' Also, the shape of the oblique line in the symbol was applied to the entire BI and design system to visualize STATION NEO's unique future-oriented and sophisticated tone and manner.
YNL Design은 ‘Guide to faster path’ (‘창업가의 가치실현이 가능한 세계로 안내합니다.’)라는 스테이션니오의 슬로건을 모티브 삼아 초기 컨셉과 로고타입을 개발하였습니다. 창업가의 가치 실현이 가능한 세계로 안내한다는 의미를 담아 문이 열리고 빛이 보이는 컨셉슈얼한 심볼을 개발하였습니다. 로고에서 보여지는 문의 의미는 즉 ‘공유’ (share)를 뜻하며 열리다는 컨셉은 ‘융합’(Fuse)을, 빛이 나오는 형상은 ‘도약’(Shift)의 의미를 담고 있습니다. 또한 심볼에서 보여지는 사선(oblique)의 라인형태를 전체적인 BI와 응용 디자인 시스템에 적용하여 스테이션니오만의 미래지향적이고 세련된 톤앤매너를 시각화하였습니다.
MIINSILOK
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Graphic / Photography Direction
SHIHYO
Creative Strategy / Packaging / Application
ARTPOINT
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STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
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Creative Strategy / Branding(BI) / Packaging
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Creative Strategy / Branding (BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Packaging
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Creative Strategy / Graphic / Photography Direction
MINGLO
Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
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Creative Strategy / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ON PRISM
Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Editorial
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
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Creative Strategy / Branding(BI) / Packaging
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Creative Strategy / Branding (BI) / Verbal Identity
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Creative Strategy / Verbal Identity / Web(UX&UI)
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Creative Strategy / Packaging
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Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
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Creative Strategy / Branding(BI)
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Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
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Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
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Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
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Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
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Creative Strategy / Graphic
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Creative Strategy / Branding / Verbal Identity / Editorial
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Creative Strategy / Web(UX&UI)
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Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
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Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
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Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
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Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
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Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
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Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage