3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-463-7792

ynldesign@naver.com

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2021.06

YNL Design

와이앤엘 디자인

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  • THE CLIENT

    클라이언트

    This project was about renewing our CI. YNL Design is an award-winning brand design company founded in 2013. It has developed a unique and iconic brand image with new perspectives and rich imagination. YNL DESIGN provides comprehensive and creative solutions for naming, brand story, logo, identity design (CI, BI), package design, communication, website design (UI, UX), and sign system through the professional processes led by planners and designer teams. YNL Design provides strategic and creative services to continuously produce brand values based on various know-how on brand identity planning and design.

    본 프로젝트는 자사의 CI 리뉴얼 프로젝트입니다. 2013년에 설립된 어워드 위닝 브랜드 디자인 전문 회사 YNL Design은 새로운 관점과 풍부한 상상력으로 독창적이고 아이코닉한 브랜드 이미지를 개발해왔습니다. YNL Design에서는 기획자와 디자이너팀의 전문적인 프로세스를 통해 네이밍, 브랜드 스토리, 로고, 아이덴티티 디자인(CI, BI), 패키지 디자인, 커뮤니케이션, 웹사이트 디자인(UI, UX), 사인 시스템 등 통합적 크리에이티브 솔루션을 제공합니다. YNL Design은 다양한 브랜드 아이덴티티 기획 및 디자인 노하우를 바탕으로 지속적인 브랜드 가치창출을 위해 전략적이고 창조적인 서비스를 제공합니다.

  • THE OBJECTIVE

    목적

    YNL’s CI renewal project focused on communicating the expertise and sincerity of YNL Design, which provides a successful branding experience to a variety of clients based on the slogan of 'We build brands that truly connect.' As a branding agency that designs a unique brand image while embracing projects in various fields, such as lifestyle, fashion & beauty, F&B, retail, and education, YNL pursues an iconic and refined brand image.

    YNL의 CI 리뉴얼 프로젝트는 ‘WE BUILD BRANDS THAT TRULY CONNECT’라는 슬로건을 기반으로 다양한 클라이언트에게 성공적인 브랜딩 경험을 선사하는 YNL Design의 전문성과 진정성을 전달하는 것에 중점을 두었습니다. 라이프스타일, 패션&뷰티, F&B, 리테일, 교육 등 다양한 분야의 프로젝트를 모두 아우르며 동시에 독창적인 브랜드 이미지를 설계하는 브랜딩 에이전시로서 YNL은 아이코닉하고 정제된 브랜드 이미지를 추구하고 있습니다.

  • THE SOLUTION

    해결방안

    YNL's new CI reflects YNL's values and how it treats the brand. We developed a symbol with Y in negative space by reflecting YNL's way, which is to define the brand's unique values and discover new possibilities, rather than simply pursuing an extravagant and beautiful design. The solid and balanced shape of the symbol expresses the brand essence of YNL Design, which creates invisible and intangible brand values into a refined brand image. Also, light gray, which indicates the possibility, the beginning of everything, and black, which indicates full branding, were employed as the main colors of the brand to create a modern and professional image. YNL's iconic corporate identity conveys the expertise and sincerity of the brand design company that realizes the brand keywords: IMAGINE, BUILD, and CONNECT, with fertile imagination and original perspective.

    YNL의 새로운 CI는 YNL이 브랜드를 대하는 태도와 가치관을 반영하였습니다. 단순히 화려하고 아름다운 디자인이 아니라 브랜드 고유의 가치를 정의하고 새로운 가능성을 발견한다는 의미를 반영하여 네거티브 스페이스에 Y가 표현된 심볼의 개발하였습니다. 견고하고 균형감있는 심볼의 형태는 눈에 보이지 않는 무형의 브랜드 가치를 정제된 브랜드 이미지로 만들어 내는 YNL Design의 브랜드 에센스를 표현합니다. 또한 모든 것이 시작되는 가능성을 의미하는 라이트 그레이, 밀도있는 브랜딩을 의미하는 블랙을 브랜드의 메인 컬러로 활용하여 모던하고 전문적인 이미지를 연출하였습니다. YNL의 아이코닉한 corporate identity는 풍부한 상상력과 독창적인 관점으로 IMAGINE, BUILD, CONNECT라는 브랜드 키워드를 실현하는 브랜드 디자인 전문 회사의 전문성과 진정성을 전달합니다.

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YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

PAUL BASSETT

Creative Strategy / Editorial / Graphic

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI&CI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(CI) / Verbal Identity / Signage

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

BuilderHub Icon

Creative Strategy / Illustration

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI)

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plus belle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage