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2021.10
LPHYSIO Prestige Fitness & Therapy
엘피지오
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CLIENT
(주)엘피지오
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INDUSTRY
Lifestyle ,
Beauty ,
Healthcare -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Web(UX&UI) ,
Graphic ,
Signage -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
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THE CLIENT
클라이언트
LPHYSIO is a prestigious fitness & therapy studio that offers a high-end lifestyle under the brand philosophy to propose the best balance between life and energy. It focuses on high-level anti-aging care services using professional equipment from LPG, the French company with a solid medical basis, proven by hundreds of papers. It proposes a new care category, LPG Professional Care, with medical devices that can be used legally, such as LPG ENDERMOLOGIE, MOBILIST, and HUBOR 360. With LPHYSIO Cheongdam, the first branch opened in Cheongdam-dong, Seoul, the center of the high-end life, it began to provide premium care services, the best experience of enhancing the quality of life just by experiencing the services, and a space delicately designed for the health and happy lifestyle of customers.
LPHYSIO는 라이프와 에너지가 조화를 이루는 최상의 균형을 제안한다는 브랜드 이념 아래 하이엔드 라이프스타일을 선사하는 prestige fitness & therapy studio입니다. 수백여편의 논문으로 입증된 확실한 의학적 근거가 있는 기업, 프랑스 LPG사의 전문 장비를 활용한 높은 수준의 ANTI- AGING 케어 서비스에 집중합니다. LPG ENDERMOLOGIE, MOBILIST, HUBOR 360 등의 합법적으로 활용할 수 있는 의료 기기로 LPG 전문 케어라는 새로운 케어 카테고리를 제안합니다. 하이엔드 라이프의 중심, 서울 청담동에 위치한 엘피지오 청담을 1호점으로 프리미엄 케어 서비스를 제공하고 경험하는 것만으로 삶의 질을 높이는 최상의 경험을 제공하고 고객의 건강과 행복한 라이프스타일을 위한 섬세하게 고안된 공간을 선사합니다.
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THE OBJECTIVE
목적
We defined the core brand value of LPHYSIO, which enhances the quality of life through premium care, as 'life balance,' and established a brand tagline as 'prestige fitness & therapy' based on LPG ENDERMOLOGIE. For the name of LPHYSIO's partners that propose the balance between life and energy, we proposed 'Life Balancer,' the title for experts who design the best life balance. We developed the brand strategy and value structure to offer reliable anti-aging services based on delicately well-organized care solutions based on brand philosophy. Also, we systematically established the brand identity system by establishing and visualizing the brand's core values and essences. We expressed the best BRAND VALUE through aesthetically delicate and refined design in a high-grade space designed for experiencing high-end LPG equipment.
LPG ENDERMOLOGIE를 기반으로 최상의 프리미엄 케어를 통해 삶의 질(Quality of life)을 높이는 엘피지오의 브랜드 핵심 가치를 ‘life balance’로 정의하고 ‘prestige fitness & therapy’ 라는 브랜드 태그라인을 정립하였습니다. 라이프와 에너지의 밸런스를 제안하는 엘피지오의 파트너명은 ‘라이프 밸런서’로 최상의 라이프 밸런스를 설계하는 전문가들의 타이틀을 제안하였습니다. 세심하게 잘 짜여진 케어 솔루션를 기반으로 믿을 수 있는 안티에이징 서비스를 제안하는 브랜드 철학을 바탕으로 브랜드 전략과 가치구조도를 설계하였습니다. 브랜드의 핵심 가치와 에센스를 정립하고 시각화하여 체계적으로 브랜드 아이덴티티 시스템을 구축하였습니다. 고가의 LPG 장비를 경험할 수 있는 높은 수준의 공간을 심미적으로 섬세하고 정제된 디자인을 통해 최상의 BRAND VALUE를 표현합니다.
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THE SOLUTION
해결방안
LPHYSIO's brand symbol takes a harmonious bisymmetric form that visualizes the brand's core value, 'life balance.' Also, it was designed by combining Infinite Line, which means Eternal Beauty (anti-aging), representing the brand essence, and Energy Cycle, which means Healthy Life. The three circles of the symbol represent the three brand-winning trios: Therapy, Fitness, and Nutrition. We interpreted the logotype as an elegant but TIMELESS mood by combining bold vertical strokes and horizontal strokes that show the body's beautiful curves. We built the color system with two primary colors: Vitality Nude, which symbolizes therapy that reveals the innate beauty, and Active Gray, which gives a sense of energy. We systematized an applied design system based on the basic system, such as business cards, shopping bags, vouchers, leaflets, catalogs, and file holders, and brand goods system, such as eco-bags, tumblers, and masks. Also, we proposed a total brand total solution for LPHYSIO, ranging from brand strategy to external signage, through the signage system, such as façade, pictogram, and window graphic.
LPHYSIO의 브랜드 심볼은 브랜드 핵심 가치인 ‘life balance’를 시각화한 좌우 대칭이 조화로운 형태로 이루어집니다. 또한 브랜드 에센스인 Eternal Beauty(anti-aging)을 의미하는 Infinite Line, Healty Life를 의미하는 Energy Cycle이 결합하여 고안되었습니다. 심볼의 3개의 원형 사이클은 Therapy, Fitness, Nutrition이라는 3가지 브랜드 위닝 트리오를 의미합니다. 로고타입은 볼드한 세로획과 아름다운 신체 곡선이 느껴지는 가로획이 어우러져 우아하면서도 TIMELESS한 무드로 해석하였습니다. 본연의 아름다움을 드러내는 Therapy를 상징하는 Vitality Nude 컬러와 에너지가 느껴지는 Active Gray컬러를 메인 색상으로 컬러시스템을 구축하였습니다. 베이직 시스템을 기반으로 명함, 쇼핑백, 바우처, 리플렛, 카달로그, 화일 홀더 등의 응용디자인 시스템과 에코백, 텀블러, 마스크 등의 브랜드 굿즈 시스템을 체계화하였습니다. 그리고 파사드, 픽토그램, 윈도우 그래픽 등의 사이니지 시스템을 통해 브랜드 전략부터 외부 사이니지에 걸친 엘피지오를 위한 총체적인 브랜드 토탈 솔루션을 제안하였습니다.
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