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2021. 12
LPHYSIO WEBSITE
엘피지오 웹사이트
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CLIENT
(주)엘피지오
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INDUSTRY
Lifestyle ,
Beauty ,
Healthare -
SERVICE
Creative Strategy ,
Web(UX&UI)
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THE CLIENT
클라이언트
LPHYSIO is a prestigious fitness & therapy studio that offers a high-end lifestyle under the brand philosophy to propose the best balance between life and energy. It focuses on high-level anti-aging care services using professional equipment from LPG, the French company with a solid medical basis, proven by hundreds of papers. It proposes a new care category, LPG Professional Care, with medical devices that can be used legally, such as LPG ENDERMOLOGIE, MOBILIST, and HUBOR 360. With LPHYSIO Cheongdam, the first branch opened in Cheongdam-dong, Seoul, the center of the high-end life, it began to provide premium care services, the best experience of enhancing the quality of life just by experiencing the services, and a space delicately designed for the health and happy lifestyle of customers.
LPHYSIO는 라이프와 에너지가 조화를 이루는 최상의 균형을 제안한다는 브랜드 이념 아래 하이엔드 라이프스타일을 선사하는 prestige fitness & therapy studio입니다. 수백여편의 논문으로 입증된 확실한 의학적 근거가 있는 기업, 프랑스 LPG사의 전문 장비를 활용한 높은 수준의 ANTI- AGING 케어 서비스에 집중합니다. LPG ENDERMOLOGIE, MOBILIST, HUBOR 360 등의 합법적으로 활용할 수 있는 의료 기기로 LPG 전문 케어라는 새로운 케어 카테고리를 제안합니다. 하이엔드 라이프의 중심, 서울 청담동에 위치한 엘피지오 청담을 1호점으로 프리미엄 케어 서비스를 제공하고 경험하는 것만으로 삶의 질을 높이는 최상의 경험을 제공하고 고객의 건강과 행복한 라이프스타일을 위한 섬세하게 고안된 공간을 선사합니다.
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THE OBJECTIVE
목적
PRESTIGE FITNESS & THERAPY has developed a brand website, which captures the exclusive premium look and feel of LPHYSIO, the company that leads the lifestyle of high-end values. We have established a UI system, which is PC-based but focuses on mobile usability considering users and helps users to quickly notice the categories of various contents with an eye-catching design. It visually expresses the ‘BALANCE YOUR LIFE & ENERGY’ brand slogan, reflecting the brand value that provides the best balance between life and energy. YNL DESIGN has systematically developed the website to make visitors feel the HIGH-END PREMIUM VALUE based on the Brand Identity System that established the brand's core values and brand essence. It expresses the best brand value through the aesthetically delicate and refined design of a high-level space using expensive LPG equipment that is difficult to experience in Korea.
PRESTIGE FITNESS & THERAPY라는 하이엔드 밸류의 라이프스타일을 선두하는 LPHYSIO만의 프리미엄 룩앤필을 담은 브랜드 웹사이트를 구축하였습니다. PC기반이되 사용자를 고려한 모바일 사용성에 집중하고 다양한 컨텐츠의 카테고리 구분을 쉽게 eye-catch할 수 있는 UI 체제를 정립하였습니다. 라이프와 에너지가 조화를 이루는 최상의 균형을 선사하는 브랜드 가치를 담은 ‘BALANCE YOUR LIFE & ENERGY’ 라는 브랜드 슬로건을 시각적으로 표현하였습니다. YNL DESIGN은 브랜드의 핵심 가치와 브랜드 에센스를 정립한 Brand Identity 시스템을 토대로 하이엔드 라이프 밸류가 느껴지도록 체계적으로 웹 사이트 시스템을 구축하였습니다. 국내에서 경험하기 힘든 고가의 LPG 장비를 활용한 높은 수준의 공간을 심미적으로 섬세하고 정제된 디자인을 통해 최상의 BRAND VALUE를 표현합니다.
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THE SOLUTION
해결방안
LPHYSIO's website has systematized various contents and programs based on aesthetic and comfortable usability. It emphasized user comfort and LPHYSIO's unique premium mood at the same time so that a stable and comfortable balance can be felt by applying wide proportions for pictures and wide spacing between letters for English titles. YNL DESIGN visualized the three categories THERAPY, FITNESS, and NUTRITION with an intuitive and consistent tone and manner using BI based on the Brand Identity System it established to interpret them into an integrated flow of branding and website. We systematized the TYPEFACE SYSTEM using the ROMA font, which gives moderate elegant feeling, sufficient spacing between letters, and the neat and refined Nanum Square font for the text. We built the color system using Vitality Nude, which symbolizes the therapy that reveals the essential beauty, and Active Gray, which feels the energy, as main colors. YNL DESIGN proposed a comprehensive brand solution for LPHYSIO by building BI from brand strategy and designing and developing a website based on it.
LPHYSIO의 웹 사이트는 다양한 컨텐츠와 프로그램을 심미적이고 편안한 사용성을 기반으로 체계화하였습니다. 와이드한 사진 비례와 넓은 자간의 영문 타이틀을 활용해 안정감있고 편안한 밸런스가 느껴지도록 사용자의 편안함과 LPHYSIO만의 프리미엄한 무드를 함께 강조하였습니다. YNL DESIGN에서 정립한 Brand Identity System을 토대로 BI를 활용해 THERAPY, FITNESS, NUTRITION 3가지 카테고리를 직관적이고 일관된 톤앤매너로 시각화하여 브랜딩과 웹 사이트의 통일감있는 흐름으로 풀어내었습니다. 절제된 우아함이 느껴지는 ROMA 폰트에 여유있는 자간을 활용하고 정돈되고 세련된 나눔스퀘어 폰트를 본문으로 활용해 타입페이스 시스템을 체계화하였습니다. 본연의 아름다움을 드러내는 Therapy를 상징하는 Vitality Nude 컬러와 에너지가 느껴지는 Active Gray컬러를 메인 색상으로 컬러시스템을 구축하였습니다. YNL DESIGN은 브랜드 전략부터 BI를 구축하고 이를 토대로 웹 사이트 디자인과 개발을 진행하여 엘피지오를 위한 총체적인 브랜드 토탈 솔루션을 제안하였습니다.
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