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2021.12
Voithru
보이스루
-
CLIENT
(주)보이스루
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(CI) ,
Verbal Identity -
AWARD
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THE CLIENT
클라이언트
Voithru is an innovative technology-based content tech company that helps the globalization of cultural content beyond the limits of the existing translation market that had relied only on translators. The core business of Voithru mainly consists of two parts. One is to provide an innovative online workspace for translators, and the other is to translate content for global communication. As a workspace for translators, Voithru delivers a system that handles tasks other than translation, such as proofreading, AI-based voice recognition, and design work. It allows translation experts to entirely focus on translation to improve the efficiency and quality of translation services. As a media content translation company, Voithru responds to the rapidly changing media market demand and provides a connected content experience by providing global audiences with various cultural content, such as movies, dramas, webtoons, novels, music, and YouTube videos. Based on the vision of becoming the global top content translation platform, Voithru does not simply translate one language into another but also delivers the impression the content gives by carefully considering the characteristics of content and the international audience in pursuit of high-quality communication.
Voithru는 혁신적인 기술력을 바탕으로 번역가에게만 의존하던 기존 번역 시장의 한계를 넘어 문화 콘텐츠의 세계화를 돕는 콘텐츠 테크 기업입니다. 보이스루의 핵심 사업은 크게 두가지로 이루어져 있습니다. 하나는 번역가를 위한 혁신적인 온라인 업무공간 제공 그리고 다른 하나는 글로벌 커뮤니케이션을 위한 콘텐트 번역입니다. 번역가들을 위한 업무공간으로서의 Voithru는 번역 검수, 인공지능 음성 인식, 디자인 작업 등 번역 이외의 업무들을 처리하는 작업 시스템을 제공하여 번역 전문가들이 온전히 번역에만 집중할 수 있도록 지원하고 번역 서비스의 효율성과 퀄리티를 높입니다. 미디어 콘텐츠 번역 기업으로서의 Voithru는 빠르게 변화하는 미디어 시장의 수요에 대응하고, 영화, 드라마, 웹툰, 소설, 음악, 유튜브 영상 등 다양한 문화 콘텐츠를 글로벌 관객과 연결하여 하나로 연결된 콘텐츠 경험을 제공하고 있습니다. 글로벌 no.1 콘텐츠 번역 플랫폼이라는 비전을 바탕으로 Voithru는 단순히 하나의 언어를 다른 언어로 바꾸는 차원의 번역이 아니라 콘텐츠가 지닌 특징과 글로벌 청중의 특성을 세심하게 고려하여 콘텐츠가 지닌 감동을 온전하게 전달하는 완성도 높은 커뮤니케이션을 추구하고 있습니다.
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THE OBJECTIVE
목적
Unlike competitors that only provide simple translation services, Voithru operates a translation system that uses artificial intelligence technology to help over 2,000 translators worldwide. The existing visual identity simply delivered the value of a translation service company. It could not capture all of Voithru's core values. Voithru wanted to strengthen its identity as a global communications company by renewing its visual identity. It tried to establish an image that reflects the company's vision and mission through verbal branding, including slogans and stories. Throughout the project, YNL has sought to develop a visual system for Voithru's core business, the content translation service, and the work assistant service for translators. In addition, YNL wanted to convey the company's identity as a translation platform on a higher level Voithru pursues based on the system.
단순 번역 서비스만을 제공하는 경쟁 기업들과는 달리 Voithru는 인공지능 기술을 활용하여 2000명이 넘는 글로벌 번역가의 업무를 돕는 번역 시스템을 운영하고 있습니다. 기존의 비주얼 아이덴티티는 단순히 번역 서비스 기업의 가치를 전달하는데 머물렀고 Voithru가 지닌 핵심 가치를 모두 담아내기에 부족함이 있었습니다. Voithru는 비주얼 아이덴티티 리뉴얼을 통해 글로벌 커뮤니케이션 전문 기업으로서의 정체성을 강화하고, 슬로건과 스토리 등 버벌 브랜딩을 통해 기업의 비전과 미션을 반영한 핵심 메시지를 정립하고자 했습니다. YNL은 프로젝트 전반에 걸쳐 Voithru의 핵심 비즈니스인 콘텐츠 번역 서비스와 번역가를 위한 업무 보조 서비스를 함께 담아낼 수 있는 비주얼 시스템을 개발하기 위해 고민했고, 이를 바탕으로 Voithru가 지향하는 더 높은 차원의 번역 플랫폼으로서의 정체성을 전달하고자 했습니다.
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THE SOLUTION
해결방안
YNL has developed a visual identity that represents the uniqueness of an end-to-end content translation solution company that helps more cultural content reach a broader world based on the values of trust, rapid challenge, and technological innovation. Voithru essentially provides the work system for translators and globalizes various cultural content. YNL redefined Voithru's corporate identity and core values based on the company's nature and developed Voithru's story and slogan according to them. YNL developed the corporate motto, ‘Connected Everywhere,’ based on Voithru’s business that connects content, people, culture, and the world. Based on the verbal identity of Voithru, YNL conceived a symbol of two figures linked as one. The two overlapped figures that form the symbol represent two core values: a workspace for translators and a translation platform for global communications. They express the identity of a global content platform that adds new possibilities to content. YNL has developed an illustration system that captures Voithru's business to convey the company's message effectively. Voithru's illustration visualizes a minimal and modern mood with a combination of geometric solids and lines. It used the symbol's characteristics to create the company's identity and color combinations that match purple, the main color for the company, to express a colorful and lively mood.
YNL은 신뢰와 신속한 도전, 기술적 혁신이라는 가치를 바탕으로 더 많은 문화 콘텐츠가 더 넓은 세계로 나아갈 수 있도록 돕는 End-to-end 콘텐츠 번역 솔루션 기업의 정체성을 담은 비주얼 아이덴티티를 개발하고자 했습니다. YNL은 번역가를 위한 업무 시스템과 다양한 문화 콘텐츠의 세계화라는 기업의 본질을 기반으로 기업의 정체성과 핵심 가치를 재정의하고 이를 바탕으로 Voithru만의 스토리와 슬로건을 개발했습니다. 우선 콘텐츠와 사람, 문화, 세계를 연결하는 Voithru의 비즈니스에서 착안하여 ‘Connected Everywhere’이라는 기업의 슬로건을 개발하였으며 이를 바탕으로 두개의 도형이 하나로 연결된 형태의 심볼을 구상했습니다. 심볼을 구성하는 두 개의 도형은 번역가를 위한 작업 공간과 글로벌 커뮤니케이션을 위한 번역 플랫폼이라는 두 개의 핵심 가치가 오버랩 됨으로써 콘텐츠에 새로운 가능성을 더하는 글로벌 콘텐츠 플랫폼의 정체성을 표현합니다. YNL은 기업의 메시지를 효과적으로 전달하기 위해 Voithru의 비즈니스를 담은 일러스트레이션 시스템을 개발하였습니다. Voithru의 일러스트는 기하학적 형태의 솔리드와 라인 조합으로 미니멀하고 모던한 무드를 시각화했으며, 심볼의 특징을 살려 기업의 아이덴티티를 반영하고, 기업의 메인 컬러인 퍼플 컬러와 어울리는 배색의 컬러 조합을 활용하여 다채롭고 생동감 있는 무드를 표현했습니다.
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