JOIN OUR NEWSLETTER
Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.
Share +
2023.01
Stilla Plastic Surgery & Anti-Aging
물방울 성형외과 · 안티에이징 의원
-
CLIENT
물방물 성형외과 · 안티에이징 의원
-
INDUSTRY
Lifestyle ,
Beauty ,
Healthcare -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Signage
-
THE CLIENT
클라이언트
The "Moolbangul" Plastic Surgery and Anti-Aging Clinic brand offers high-quality beauty care medical services with the utmost professionalism of the head doctor, providing personalized consultations and meticulous customer service from the initial consultation. With highly customized medical services tailored to each individual's body type and skin type, the brand strives to provide a unique and exceptional high-quality experience that maximizes natural beauty and enhances customers' quality of life. The brand pursues natural beauty, staying true to the essence and basics of medical care, protecting and promoting the health of the people, and providing accurate diagnoses and appropriate medical services.
물방울 성형외과 · 안티에이징 의원 브랜드는 원장님의 최상의 전문성으로 고객 상담부터 개인 맞춤 컨설팅, 고품질 뷰티 케어 의료 서비스를 세심하게 제공합니다. 개인의 체형과 피부 타입에 맞춘 높은 수준의 커스터마이징 의료 서비스로 고객의 특별한 요구사항에 부합하는 최고 수준의 경험을 제공하여 본연의 아름다움을 극대화하며, 고객에게 보다 나은 삶을 제공하고자 합니다. 이 브랜드는 내추럴한 아름다움을 추구하여 본질과 기본에 충실함으로써 의료의 기본인 국민의 건강을 보호하고 증진하며, 정확한 진단과 적절한 의료 서비스를 제공합니다.
-
THE OBJECTIVE
목적
As the "Moolbangul" plastic surgery and anti-aging clinic prepares for a new opening, there was a need to develop a sophisticated and tasteful application design system that aligns with the renewed brand identity and consistent tone and manner. Additionally, they wanted to define the meaning of the brand name "Moolbangul" by connecting it with the brand philosophy, and develop a slogan and story that resonates with customers. YNL Design aimed to construct a sincere and trustworthy brand identity for the "Moolbangul" plastic surgery and anti-aging clinic, which pursues natural beauty, by defining its core values.
물방울 성형외과 · 안티에이징 의원은 새로운 개원을 준비하며, 새로운 브랜드 아이덴티티 리뉴얼과 일관된 톤 앤 매너로 적용한 세련되고 감각적인 어플리케이션 디자인 시스템 개발이 필요했습니다. 또한 '물방울' 이라는 브랜드 네임의 의미를 브랜드 철학과 연결해 그 의미를 더욱 구체화하고, 그에 맞는 슬로건과 스토리를 개발하여 고객에게 전달하고자 했습니다. YNL Design은 내추럴한 아름다움을 추구하는 물방울 성형외과 · 안티에이징 의원 브랜드의 핵심 가치를 정의하여 진정성 있고 신뢰감이 느껴지는 브랜드 아이덴티티를 구축하고자 했습니다.
-
THE SOLUTION
해결방안
Our brand is founded on the philosophy of contemplating and practicing the essence of natural beauty and healthcare. We redefined our identity with the design concept of "Emptiness to Fullness" and expressed it through the slogan "Fulfill." This concise and repetitive slogan is intended to make it easy for customers to perceive and remember. Our mission is to provide customized beauty and healthcare services tailored to individual body types and preferences, enabling customers to experience their inherent beauty, satisfaction, and a better daily life. We propose the slogan "Fulfill Beauty, Fulfill Yourself, Fulfill Life" to reflect this mission. Inspired by the aesthetic of traditional Korean jars, we pursue a philosophy of natural, balanced, and dignified beauty. The key object representing this philosophy is the jar, and we utilized it as a core motif in our branding. We developed a symbol that visualizes the image of water droplets filling an empty space and applied it to our overall brand identity. Our logo and graphic motifs are minimalist and natural in shape, designed to convey a consistent tone and manner when applied to our application.
본 브랜드는 본연의 아름다움과 의료의 본질에 대해 고민하고 실천하는 철학을 가지고 있으며, 이를 "Emptiness to Fullness"라는 디자인 컨셉으로 재해석하여 아이덴티티를 새롭게 정의하고자 했습니다. 이를 나타내는 슬로건은 "Fulfill: 채우다"로, 이를 간결하고 반복적으로 사용하여 고객이 쉽게 인지하고 기억할 수 있게 표현했습니다. 개인의 체형과 타입에 맞는 커스터마이징 뷰티 케어 의료 서비스를 제공하여 본연의 아름다움과 만족감, 더 나은 일상으로 채워드리는 내용이 담겨있는 "Fulfill Beauty, Fulfill Yourself, Fulfill Life"라는 슬로건을 제안했습니다. 또한 동양의 미학이 담긴 달항아리에서 영감을 받아, 자연스러우면서도 균형감 있고 격조 높은 아름다움을 추구하는 철학을 표현하는 핵심 오브제로서 달항아리를 활용했습니다. 빈 공간으로 물방울이 가득 채워지는 모습을 시각화한 심볼을 개발하였으며, 이를 전반적인 BI에 적용했습니다. 로고타입과 그래픽 모티프도 미니멀하면서도 내추럴한 쉐입으로 표현했으며, 어플리케이션에 적용되었을 때 일관된 톤앤매너를 전달할 수 있도록 설계했습니다.
MIINSILOK
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
SHIHYO
Creative Strategy / Packaging / Application
ARTPOINT
Creative Strategy / Branding(CI) / Verbal Identity
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
KLEANICURE
Creative Strategy / Branding(BI) / Packaging
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
I'm eco
Creative Strategy / Packaging
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
MINGLO
Creative Strategy / Branding(BI) / Verbal Identity
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
HOLLYS JAPAN
Creative Strategy / Editorial / Graphic
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ON PRISM
Creative Strategy / Branding(BI) / Verbal Identity
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
RayZir FS
Creative Strategy / Packaging
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
ORVIS
Creative Strategy / Branding(BI)
Mobil 1
Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
ARTISTRY SIGNATURE SELECT BODY
Creative Strategy / Editorial / Graphic
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
DISCOVERY Expedition
Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage