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2022.01
THE CHEF'S TABLE
더 쉐프 테이블
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CLIENT
앰배서더 서울 풀만 호텔
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Signage
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THE CLIENT
클라이언트
Located in the most private space of THE AMBASSADOR SEOUL - A PULLMAN, THE CHEF'S TABLE offers a customized premium omakase course. You can enjoy creative dishes prepared by professional chefs with the highest-quality seasonal ingredients airlifted from all over the country.
앰배서더 서울 풀만 호텔의 가장 프라이빗한 공간에 위치한 더 쉐프스 테이블은 맞춤형 프리미엄 오마카세 요리 코스와 더불어 특별한 미식 경험을 선사합니다. 매일 새벽 전국 각지에서 수급되는 최고 품질의 제철 식재료로 만든 독창적이고 스토리가 있는 특별한 오마카세 요리를 즐길 수 있습니다.
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THE OBJECTIVE
목적
THE CHEF'S TABLE's visual identity contains a brand essence called 'THE QUIET QUALITY, Private Fine Dining that focuses on the essence of cooking'. The table-shaped logo, reminiscent of one Chinese character, conveys brand authenticity in a carefully refined language that focuses only on the essence of cooking and gives customers a creative gastronomic experience.
더 쉐프스 테이블의 비주얼 아이덴티티는 ‘THE QUIET QUALITY, 요리의 본질에 집중하는 프라이빗 파인 다이닝’이라는 브랜드 에센스를 담고 있습니다. 한자의 한 일(一)을 연상케 하는 테이블 형태의 로고는 오직 요리의 본질에 집중하여 고객에게 창조적인 미식 경험을 선사하는 브랜드 진정성을 세심하게 정제된 언어로 전합니다.
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THE SOLUTION
해결방안
The copper plate signage, which symbolizes brand identity, contains the authenticity of the dishes the brand seeks. The signage of THE CHEF'S TABLE is a collaboration with metal craftsmen who capture beautiful colors on copper. Through the Enaming method, which shows unique colors and patterns by applying glaze on copper and heating it at high temperatures, it creates a subtle beauty that does not lose its light over time.
브랜드 정체성을 상징하는 구리 플레이트 사이니지는 브랜드가 추구하는 요리에 대한 진정성을 담고 있습니다. THE CHEF'S TABLE의 사이니지는 구리 위에 아름다운 색을 담아내는 금속 공예가와의 콜라보레이션으로 진행되었습니다. 구리 위에 유약을 발라 고온에 가열하여 독특한 색감과 무늬를 선보이는 Enameling 방식을 통해 시간이 지나도 빛을 잃지 않는 은은한 아름다움을 연출했습니다.
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