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2023.10
SHINHANCARD SOL TRAVEL
신한카드 쏠트래블
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CLIENT
신한카드(주)
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INDUSTRY
Lifestyle,
Financial -
SERVICE
Creative Strategy ,
Graphic ,
Photography Direction
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THE CLIENT
클라이언트
Shinhan Card is currently the leading card issuer in South Korea, boasting the largest customer base and highest market share. Holding the top position in the card industry, it offers a variety of card products tailored to customers' lifestyles. With the increase in demand for overseas travel following the transition of the COVID-19 pandemic, travel-related spending has surged. Various card companies are swiftly releasing overseas travel-related products and conducting various promotions. In response, Shinhan Card, in collaboration with Shinhan Bank, has launched the 'Shinhan SOL TRAVEL Check Card,' providing total services related to overseas travel. As a latecomer among overseas travel card products, the 'Shinhan SOL TRAVEL Check Card' aims to establish itself as an essential item for overseas travel by offering unprecedented benefits and premium services not seen in existing overseas travel products.
신한카드는 현재 최대 규모 고객과 최고 시장 점유율을 자랑하는 국내 대표 카드사입니다. 카드 업계 1위를 자리 잡고 있으며 고객의 라이프스타일에 딱 맞는 다양한 카드 상품을 출시하고 있습니다. 최근 코로나19 엔데믹 전환 이후 해외여행에 대한 수요가 증가하며, 여행 관련 소비가 증가하였습니다. 다양한 카드사들이 해외여행 관련된 상품들을 앞다퉈 출시하며 다양한 프로모션을 진행하고 있습니다. 이에 맞서 신한카드는 신한은행과 손을 잡고 해외여행 관련 토탈 서비스를 제공하는 ‘신한 쏠트래블 체크카드’를 출시하였습니다. 해외여행 카드 상품 중 후발 주자인 ‘신한 쏠트래블 체크카드’는 기존 해외여행 상품에서 볼 수 없었던 파격적인 혜택과 프리미엄 서비스를 고객들에게 제공하며 해외여행 필수 준비물로 자리매김하고자 합니다.
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THE OBJECTIVE
목적
The current designs of overseas travel-related cards in the card market mainly feature materials that intuitively depict images of travel such as airports, airplanes, tickets, and passports. Most travel-related card products had difficulty differentiating themselves as they had similar designs. Shinhan Card aims to offer more than just a simple travel card but a card that presents values beyond that and provides customers with a special travel experience. Through the development of a key visual unique to the SOL TRAVEL Check Card, Shinhan Card seeks to enhance the identity of a travel card with attractive benefits and communicate flexibly with customers through trendy sensibility.
현재 카드 시장에서 살펴볼 수 있는 해외여행 관련 카드 디자인은 공항, 비행기, 티켓, 여권 등 여행의 이미지를 직관적으로 표현하는 소재를 활용한 디자인들이 주를 이루고 있었습니다. 대부분의 여행 관련 카드 상품들은 유사한 디자인으로 차별화되기 어려웠습니다. 신한카드는 단순한 여행 카드가 아닌 그 이상의 가치를 제시하고 특별한 여행 경험을 보여주는 카드로서 해외 사용과 관련해 고객들의 해외여행 필수품으로 자리매김하고자 합니다. 신한카드는 쏠트래블 체크카드만의 키비주얼 개발을 통해 매력적인 혜택을 지닌 여행 카드의 정체성을 강화하며 트렌디한 감성으로 고객과 유연하게 커뮤니케이션할 수 있는 디자인 시스템이 필요하였습니다. YNL Design은 프로젝트 전반에 걸쳐 신한카드 쏠트래블 체크카드가 추구하는 브랜드 가치를 명확하게 전달하며 스토리텔링이 담긴 유니크한 신한카드 쏠트래블 체크카드 키비주얼 디자인 시스템을 구축하였습니다.
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THE SOLUTION
해결방안
YNL Design defined the Shinhan SOL TRAVEL Check Card as a brand that provides excitement and special travel experiences with "the joy of travel." It aimed to construct a witty and fun design system imbued with Shinhan Card's unique storytelling. With the design concept of 'A Journey to New Possibilities,' a key visual identity system unique to the Shinhan SOL TRAVEL Check Card was developed. Drawing inspiration from a board game where all possibilities are open, YNL Design incorporated elements reminiscent of travel into the design, derived from the elements of board games related to travel, expressed in a friendly and easily recognizable design. Instead of being just a simple travel card, using the Shinhan Card evokes excitement for travel, allowing for enjoyable and fun travel anytime, anywhere, akin to a game. Focusing on trendy and attention-grabbing card designs, it appeals to the MZ generation. Additionally, through the theme of a board game, it can flexibly engage in communication with customers and can be expanded for use with various brand experiences.
YNL Design은 ‘the joy of travel’로 여행에 대한 설렘과 특별한 여행 경험을 제공하는 브랜드로 신한카드 쏠트래블 체크카드를 정의하며 신한카드만의 스토리텔링을 담은 위트 있고 재미가 느껴지는 디자인 시스템을 구축하고자 하였습니다. ’A Journey to New Possibilities’ 새로운 가능성으로의 여행이라는 디자인 컨셉으로 신한 쏠트래블 체크카드’만의 키비주얼 아이덴티티 시스템을 개발하였습니다. 어디서든 자유롭게 사용할 수 있는 신한 쏠트래블 카드를 자유로운 여행 감성으로 모든 가능성이 열려있는 보드게임에서 영감을 받았습니다. 여행을 연상할 수 있는 소재들을 여행과 관련된 보드게임의 요소들에서 착안하여 친근하고, 쉽게 인지할 수 있는 디자인으로 풀어내었습니다. 단순한 여행 카드가 아닌 신한카드를 사용함으로써 여행에 대한 설렘과 함께 언제 어디서든 게임처럼 즐겁고 재미있는 여행이 가능한 이미지를 담고 있습니다. 트렌디하며 주목성이 느껴지는 카드 디자인에 집중하여 MZ 세대들에게 매력적인 디자인으로 다가갑니다. 또한 보드게임이라는 소재를 통하여 고객들과의 커뮤니케이션에 유연하게 활용할 수 있으며 다양한 브랜드 경험으로 확장가능하여 사용할 수 있습니다.
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