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2023.09
ON PRISM
온프리즘
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CLIENT
주식회사 정원
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INDUSTRY
Lifestyle ,
Beauty ,
Healthare -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
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THE CLIENT
클라이언트
ON AESTHETIC is an aesthetic brand that offers high-quality medical skincare services, focusing on the health of the customer's skin. Starting as a semi-permanent beauty brand, it has expanded its business to skincare beauty, establishing itself as one of the leading aesthetic brands in the skincare industry. We provide skincare services that reflect expertise and sincerity, considering various skin concerns of our customers. Moreover, we offer distinguished, meticulous customer service to provide an unforgettable beauty experience. Furthermore, we aim to expand into the body care sector to offer a comprehensive beauty therapy experience.
온에스테틱은 고객의 건강한 피부를 생각하며 수준 높은 메디컬 피부 케어 서비스를 제공하는 에스테틱 브랜드입니다. 반영구 뷰티 브랜드로 시작하여 피부 미용까지 사업을 확장하며 현재 피부 미용 업계에서 손꼽히는 에스테틱 브랜드로 자리매김 하고 있습니다. 다양한 피부 고민을 가진 고객들의 솔루션을 생각하며 전문성과 진정성이 느껴지는 피부 관리 서비스를 제공합니다. 또한 차별화되는 세심하고 섬세한 응대 서비스를 통해 고객들에게 잊을 수 없는 특별한 미용 경험을 선사합니다. 더 나아가 피부 미용뿐만 아니라 바디 케어 영역까지 확장하며 고객들에게 보다 수준 높은 종합 뷰티 테라피 경험을 제공하고자 합니다.
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THE OBJECTIVE
목적
ON AESTHETIC boasts top-notch skills and provides high customer satisfaction through differentiated program structures. Additionally, with its stylish and trendy interior, it offers an experience beyond just aesthetics. ON AESTHETIC has expanded its business area, launching a new brand along with brand identity renewal. YNL Design assisted in renewing ON AESTHETIC's brand to establish its unique style, clarify its brand identity, and enable effective brand communication. They also developed a new brand name for ON AESTHETIC and established an identity system, forming a unified brand identity.
온에스테틱은 최고의 실력을 자랑하며 차별화되는 프로그램 구성을 통해 고객들에게 높은 만족도를 보여줍니다. 또한 감각적이며 트렌디함을 겸비한 인테리어로 에스테틱 그 이상의 경험을 제공합니다. 온에스테틱은 비즈니스 영역을 확장하며 브랜드 아이덴티티 리뉴얼과 함께 신규 브랜드를 런칭하였습니다. YNL Design은 온에스테틱의 브랜드 리뉴얼을 통해 온에스테틱만의 스타일을 구축하여 브랜드 정체성을 명확히 하고, 효과적인 브랜드 커뮤니케이션을 할 수 있도록 하였습니다. 또한 온에스테틱의 신규 브랜드 네이밍 개발과 함께 아이덴티티 시스템을 정립하여 온에스테틱 브랜드가 통일된 브랜드 아이덴티티 형성하였습니다.
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THE SOLUTION
해결방안
YNL Design established "reawakening" as the essence of the ON AESTHETIC brand. By incorporating unique services and skills, ON AESTHETIC rejuvenates the senses of customers, establishing a trendy and sophisticated brand identity. The new ON AESTHETIC brand expands its business area to include body care, providing comprehensive beauty therapy. YNL Design developed the new brand name "ON PRISM," encapsulating the brand value "INCOMPARABLE BEAUTY." "ON PRISM" symbolizes multifaceted beauty, facing a new daily life. The identity system of ON PRISM reflects the image of a prism, representing various experiences and illuminating daily life. The logo type visually expresses the spreading light of a prism using black and white monochromatic colors for a contemporary and sophisticated image and hologram colors as accent colors to symbolize the multifaceted beauty of a prism.
YNL Design은 ‘reawakening (새롭게 일깨우는 감각적인 일상)’을 온에스테틱 브랜드 에센스로 정립하였습니다. 차별화된 서비스와 실력 등을 통해 고객 일상의 감각을 새롭게 일깨우는 감도 높은 에스테틱 브랜드로 고유의 정체성을 담아 트렌디하며 세련된 브랜드 아이덴티티를 구축하였습니다. 온에스테틱의 신규 브랜드는 피부 미용뿐만 아니라 바디까지 케어까지 비즈니스 영역을 확장하여 종합적인 뷰티 테라피를 제공합니다. YNL Design은 ‘INCOMPARABLE BEAUTY (비교할 수 없는 아름다움을 만들어가는)’ 브랜드 가치를 담아 온에스테틱 신규 브랜드 ‘온프리즘’ 네이밍을 개발하였습니다. ‘온에스테틱’의 ‘온’과 ‘프리즘’을 결합한 ‘온프리즘’은 다방면의 아름다움을 비추며 새로운 일상을 마주하는 의미를 나타냅니다. 하나의 빛을 통과시켜 여러 가지의 빛을 내는 프리즘에 비유하였습니다. 차별화된 관리를 통해 몸매뿐만 아니라 일상에서의 여유, 새로움 등 풍부하고 감각적인 경험을 선사한다는 이미지를 상징적으로 나타냈습니다. 온프리즘은 ‘NEW RADIANCE (빛나는 자신감의 발견)’ 디자인 컨셉을 통해 트렌디하고 감각적인 아이덴티티 시스템을 개발하였습니다. 온프리즘의 아이덴티티 시스템은 프리즘에서 영감을 받아 프리즘의 이미지를 직관적으로 나타냈습니다. 온프리즘의 심볼은 빛과 같은 형태로 온프리즘에서의 경험을 통해 고객들에게 새로운 방향성을 제시하며 빛나는 일상을 선사한다는 의미를 담고 있습니다. 온프리즘의 로고타입은 글자간의 공간을 주어 프리즘의 빛이 퍼지는 이미지를 시각적으로 표현했습니다. 또한 블랙과 화이트 모노컬러를 메인컬러로 활용하여 컨템포러리하고 세련된 이미지를 전달하며, 홀로그램 컬러를 포인트 컬러로 활용하여 프리즘과 같이 다방면의 아름다움을 비추는 온프리즘을 직관적으로 나타냅니다.
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