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2024.01
LEONE WEBSITE
리원 웹사이트
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CLIENT
세무법인 리원
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Web(UX&UI)
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THE CLIENT
클라이언트
LEONE Consulting Group is a specialized consulting firm rooted in taxation expertise. It integrates IT technology to enhance operational efficiency and elevate customer satisfaction through integrated solutions. By expanding its services to taxation, IT, and human resources, the company offers comprehensive solutions tailored to diverse client needs. To deliver client-centric solutions, the group developed web and mobile designs.
리원 컨설팅 그룹은 세무 전문성을 기반으로 한 전문 컨설팅 그룹으로, IT 기술을 활용하여 세무 서비스의 효율성을 향상시키고 고객 만족도를 높이는 통합 솔루션을 제공합니다. 세무, IT, 인사·노무 서비스를 통합하여 고객의 다양한 요구를 종합적으로 충족시키며, 고객 중심의 솔루션을 제공하기 위해 웹 및 모바일 디자인을 개발하였습니다.
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THE OBJECTIVE
목적
LEONE Consulting Group aimed to develop a user-friendly and convenient website based on a brand identity that reflects values of mutual growth with its clients. To effectively communicate the brand’s core values and vision, video content was utilized to provide a branded experience. Emphasizing a trustworthy consulting image, bronze was chosen as the primary color.
리원 컨설팅 그룹은 고객의 성장을 위한 상생 가치를 반영하는 브랜드 아이덴티티를 중심으로, 사용자 친화적이고 편리한 웹사이트를 개발하는 것을 목표로 하였습니다. 브랜드의 핵심 가치와 비전을 효과적으로 전달하기 위해 영상 콘텐츠를 활용하여 브랜드 경험을 제공하며, 브론즈 컬러를 주요 컬러로 채택하여 신뢰성 있는 컨설팅 이미지를 강조하였습니다.
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THE SOLUTION
해결방안
YNL Design established a professional and authentic brand identity based on a systematic grid system. With an intuitive and straightforward menu structure, the design enhances user accessibility and offers clear information presentation through a concise layout. Graphic elements and images emphasize the company’s core values and vision, guiding users through a natural flow and optimizing the user experience. Consistent design was provided across both PC and mobile platforms to ensure usability across various devices.
YNL Design은 체계적인 그리드 시스템을 기반으로 하여 프로페셔널하고 진실된 브랜드 아이덴티티를 형성하였습니다. 직관적이고 단순한 메뉴 구조로 사용자 접근성을 높이고, 정보를 명확하게 전달하기 위해 간결한 레이아웃을 적용하였습니다. 그래픽 요소와 이미지를 통해 기업의 핵심 가치와 비전을 강조하며, 사용자의 자연스러운 이동을 유도하여 사용자 경험을 최적화하였습니다. 또한, PC와 모바일 모두에서 일관된 디자인을 제공하여 다양한 디바이스에서의 사용성을 보장하였습니다.
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Creative Strategy / Verbal Identity / Web(UX&UI)
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Creative Strategy / Branding(CI)
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
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