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2025.04
Liaison de LOREN Website
리에종드로렌 웹사이트
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CLIENT
(주)리에종드로렌
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INDUSTRY
Beauty -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Packaging ,
Web(UX&UI) ,
Graphic ,
Illustration
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THE CLIENT
클라이언트
Liaison de LOREN was born in the heart of Paris, where elegance meets innovation. Inspired by the timeless beauty and effortless grace of Parisian women, Liaison de LOREN offers cutting-edge skincare solutions designed for slow aging. By combining advanced age-delaying technology with rare, natural ingredients, the brand goes beyond aesthetics—honoring the radiant evolution of every woman and tuning into the skin’s natural rhythm. The name Liaison de LOREN draws from the French word liaison, meaning "connection"—a reflection of the brand’s philosophy rooted not in mere combination, but in harmonious balance and organic unity. Guided by this belief, Liaison de LOREN envisions beauty as a graceful equilibrium between inner vitality and outer elegance, offering a holistic approach to refined, radiant well-being.
Liaison de LOREN은 우아함과 혁신이 만나는 파리의 중심에서 탄생했습니다. Liaison de LOREN은 슬로우 에이징을 위한 혁신적인 스킨케어 솔루션을 지향하는 동시에, 시간에 구애 받지 않는 파리지앵 여성들의 아름다움과 자연스러운 우아함에서 영감을 받았습니다. 첨단 노화지연 기술과 자연의 희귀한 자연 성분을 결합한 혁신적인 스킨케어 솔루션을 통해 Liaison de LOREN은 단순히 아름다움을 추구하는 것을 넘어 여성이 지닌 자연스럽고 빛나는 진화를 존중하고 피부 본연의 리듬에 귀 기울이려 노력합니다. Liaison de LOREN의 ‘Liaison’은 ‘연결’을 의미하는 프랑스어로서, 단순한 결합이 아닌 조화로운 균형과 유기적 연결이라는 브랜드 철학을 담고 있습니다. 이러한 철학을 바탕으로 Liaison de LOREN은 내면과 외면의 아름다움이 조화를 이루는 건강하고 우아한 미의 본질을 완성하는 브랜드 비전을 지향합니다.
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THE OBJECTIVE
목적
The development of the Liaison de LOREN brand website was a natural extension of the branding project, aiming to reinterpret the brand’s core values—timeless beauty and refined French elegance—into a cohesive digital tone. The site integrates key brand elements such as logo, color palette, typography, storytelling, layout, and photography, ensuring a consistent brand experience within the UI. This integrated approach not only reinforces the brand’s identity but also enhances user comprehension of the brand’s products and skincare solutions. Ultimately, the goal was to build a digital experience that deepens emotional and intellectual engagement between the customer and the brand. YNL was involved from the early stages of developing the brand identity for Liaison de LOREN, aligning closely with the brand’s long-term direction. Our goal was to create a brand website that would effectively showcase the products to customers while maintaining both aesthetic integrity and user-centric functionality. To ensure intuitive usability, we made strategic decisions regarding content hierarchy and layout on individual pages. A comprehensive UI style guide was established to maintain consistency across the user experience. Additionally, we conducted continuous usability testing to minimize potential friction points and deliver an efficient, seamless interface.
Liaison de LOREN의 브랜드 사이트 개발은 브랜딩 프로젝트에서 이어진 과업으로 브랜드가 지향하는 영원한 아름다움과 프렌치 브랜드 고유의 우아한 감성을 일관된 톤으로 재해석하는 것을 목표로했습니다. 특히 Liaison de LOREN의 브랜드 아이덴티티를 형성하는 로고와 컬러, 키 메시지, 스토리텔링, 서체, 레이아웃, 포토그래피 스타일 등 UI 내에서 일관된 브랜드 경험을 제공하여 고객에게 브랜드 가치를 효과적으로 전하고 제품 및 솔루션에 대한 이해를 높이고자 했습니다. 최종적으로 브랜드 사이트에서의 경험을 통해 고객이 브랜드와 더 긴밀한 관계를 형성하는데 기여하는 것을 목표로 삼았습니다. YNL Design은 Liaison de LOREN의 브랜드 정체성 개발 과정에서부터 함께 투입되어 브랜드가 나아가고자 하는 지향점을 함께하였고, 브랜드 사이트 개발을 통해 제품을 고객에게 선보이고자 했습니다. 고객이 편리하게 이용할 수 있는 브랜드 사이트 개발을 위해 개별 페이지 내에서의 콘텐츠 배치를 결정했고, UI 스타일 가이드를 통해 사용자 경험의 일관성을 확보했습니다. 또한 지속적인 테스트를 통해 이용의 불편함을 최소화하고 효율적인 인터페이스를 개발했습니다.
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THE SOLUTION
해결방안
The Liaison de LOREN website was designed as a digital communication platform to highlight the brand’s distinctive value—combining advanced skincare science with Parisian narrative and artistic sensitivity. From the language selection screen to the artwork displayed upon entering the site, every touchpoint was designed to express the brand’s poetic and aesthetic sensibility. The landing page opens with immersive visuals of Paris, subtly communicating the origin story, product pillars, and unique skincare technologies of the brand. The user journey was carefully structured to enable intuitive navigation across key sections such as Product, Brand Story, Science, and Membership. Each detailed page was developed using generous white space, refined photography, and an elegant visual tone to enhance content delivery while elevating the brand’s perceived value. To effectively communicate the scientific efficacy of Liaison de LOREN’s skincare solutions—backed by experimental data—we developed graphical representations of clinical test results. These visual assets appear prominently on the LGS COMPLEX™ page as well as individual product pages, allowing users to easily understand the performance and benefits of each product. Furthermore, to illustrate the brand’s core senolytic solution—removing zombie cells and restoring skin cell health—we utilized generative AI to create compelling key visual graphics depicting zombie cells and regenerating skin cells. This visual approach enhances user comprehension while increasing engagement with the brand’s scientific messaging.
Liaison de LOREN의 브랜드 사이트는 첨단 과학이 담긴 혁신적인 피부 개선 효능, 파리가 지닌 풍부한 내러티브와 예술적 감수성 등 브랜드의 특별한 가치를 효과적으로 공유하기 위한 소통의 공간으로 설계되었습니다. 브랜드 사이트에 입장할 때, 언어를 선택하는 페이지부터 등장하는 예술적인 아트워크와 랜딩 페이지에 펼쳐진 파리의 풍경이 브랜드 고유의 감수성을 전달하며, 단지 랜딩 페이지를 살펴 보는 것만으로도 브랜드의 핵심 제품군과 탄생 배경, 혁신적인 스킨케어 솔루션의 효능을 쉽게 인지할 수 있도록 설계했습니다. 고객이 랜딩 페이지를 보며 자연스럽게 각각의 제품 혹은 브랜드 스토리, 사이언스, 멤버십 페이지로의 이동할 수 있게끔 고객 경험의 경로를 고려한 디자인이 반영되었으며, 각각의 상세 페이지는 여유로운 여백과 고급스러운 무드의 이미지를 활용하여 세련된 브랜드 이미지를 형성하며 효과적인 정보 전달에 유리하도록 개발되었습니다. Liaison de LOREN의 제품이 지닌 탁월한 효능과 다양한 실험으로 입증된 스킨케어 솔루션의 가치를 고객에게 효과적으로 전달하기 위해 실험 데이터를 도표화한 그래픽을 개발하였습니다. 이는 LGS COMPLEX™ 페이지를 비롯하여 각 제품들에 대한 상세 페이지에서 활용되어 고객이 브랜드 제품 고유의 탁월한 효능을 쉽게 이해하도록 돕습니다. 또한 피부 노화의 주요 원인인 좀비셀을 제거하고 다시 건강한 피부 세포를 형성하는 세놀리틱 솔루션에 대한 설명을 위해 생성형 AI를 활용하여 좀비셀과 피부 세포에 대한 키 비주얼 이미지를 개발하여, 브랜드의 핵심 솔루션에 대한 몰입감 있는 정보를 전달합니다.
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Web(UX&UI) / Graphic / Illustration
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Editorial
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
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Creative Strategy / Verbal Identity / Web(UX&UI)
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Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Verbal Identity / Branding (BI)
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
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Creative Strategy / Branding(BI) / Verbal Identity / Signage
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Creative Strategy / Branding(CI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Applications
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
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Creative Strategy / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Packaging
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
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Creative Strategy / Branding(BI) / Verbal Identity
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Creative Strategy / Branding(BI)
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Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
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Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
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Creative Strategy / Branding(BI) / Packaging / Signage
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Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
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Creative Strategy / Branding(BI) / Packaging / Illustration
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Creative Strategy / Branding(CI) / Verbal Identity / Signage
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Creative Strategy / Branding(BI) / Signage
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Creative Strategy / Branding(BI) / Packaging / Signage
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Creative Strategy / Branding(BI) / Packaging / Signage
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Creative Strategy / Branding(BI)
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