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2025.06
NP
엔피
-
CLIENT
(주)엔피
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(CI) ,
Verbal Identity ,
Web(UX&UI)
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THE CLIENT
클라이언트
Based on its high-level marketing capabilities and advanced technological expertise, NP has successfully carried out projects for leading global companies and government agencies. To respond to rapidly evolving cultural demands, NP has expanded its business scope to include the development of new media content and specialized XR content production, offering clients extraordinary experiences that transcend the boundaries of time and space. The recent CI and website renewal embody NP’s core value of “New Perspective,” clearly articulating the company’s future vision and unique identity.
NP는 수준 높은 마케팅 역량과 앞선 기술력을 바탕으로 유수의 글로벌 기업 및 정부 기관의 프로젝트를 성공적으로 수행해 왔습니다. 급변하는 문화적 니즈에 대응하기 위한 새로운 미디어 콘텐츠 개발과 XR 전문 콘텐츠 제작으로 사업 영역을 확장하고 고객들에게 시공간의 경계 없는 특별한 경험을 선사하는 기업입니다. 이번 CI와 Website 리뉴얼은 ‘New Perspective(새로운 관점)’ 이라는 NP의 핵심 가치를 반영하여 NP가 지향하는 미래 비전과 고유한 가치를 구체화 했습니다.
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THE OBJECTIVE
목적
NP, with its broad expertise and diverse capabilities, recognized the need for a unique identity that reflects its potential to unlock new possibilities. Anchored in its core value, “New Perspective,” the brand aimed to clearly convey its expansion from B2B projects to B2C ventures and original content creation. This new identity is captured through an intuitive slogan and a bold, confident CI redesignreinforcing NP’s vision as a trusted, forward-thinking brand.
NP는 풍부한 노하우를 기반으로 전문성과 다양한 사업 역량을 갖춘 기업으로, 새로운 가능성을 실현하는 차별화된 정체성과 브랜드 이미지를 구축할 필요가 있었습니다. 이에 ‘New Perspective’라는 기업의 핵심 가치를 중심에 두고, 기존의 B2B 프로젝트 중심 구조에서 B2C 비즈니스 및 자체 콘텐츠 제작으로 확장되는 NP의 비즈니스 스펙트럼을 명확하게 전달하고자 했습니다. 이번 브랜드 아이덴티티는 이러한 방향성을 반영해, 직관적인 슬로건 개발과 더불어 진취적이고 자신감 있는 룩앤필(Look & Feel)의 새로운 CI 디자인으로 구현되었습니다. 이를 통해 고객에게 NP의 진정성과 비전, 그리고 영향력 있는 기업 이미지를 더욱 강하게 각인시키고자 했습니다.
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THE SOLUTION
해결방안
YNL Design developed the slogan “Expanding New Perspective,” based on NP’s core value of “New Perspective,” reflecting the brand’s commitment to actively broaden this vision. The lowercase logotype, combining curves and straight lines, along with the symbol’s open space and three-dimensional form, symbolizes NP’s confident attitude to break free from fixed boundaries and pursue infinite possibilities. It embodies NP’s future-oriented vision of layered thinking, constant challenge, and creating new paradigms through ongoing client communication. The “Passionate Red” color expresses NP’s passion, drive, and confidence, symbolizing both the path NP has taken and its strength moving forward. This identity goes beyond a simple visual update, capturing NP’s professionalism, creativity, and expansiveness as it forges its unique path.
YNL Design은 NP의 가장 핵심적인 가치인 ‘New Perspective(새로운 관점)’를 중심에 두고, 이를 적극적으로 확장해 나가는 브랜드 정체성인 ‘Expanding New Perspective’를 슬로건으로 개발했습니다. 곡선과 직선이 유기적으로 조화를 이룬 소문자 형태의 로고타입과 심볼의 열린 공간과 입체적인 형태는 고정된 틀에서 벗어나 자유롭고 무한한 가능성을 향해 나아가는 NP의 자신감 있는 태도를 상징합니다. 이는 다층적 사고와 끊임없이 도전하며, 고객과의 지속적인 소통을 통해 새로운 시대의 패러다임을 만들어 가려는 NP의 미래 지향적인 비전을 담고 있습니다. ‘Passionate Red’ 컬러는 NP의 열정, 도전 정신, 진취적인 에너지를 담아내며, 브랜드가 지닌 강렬한 추진력과 자신감을 시각적으로 표현하며 NP가 걸어온 길과 앞으로 나아갈 힘을 상징합니다. 우리는 단순히 시각적 리뉴얼을 넘어 NP가 지향하는 전문성, 창의성, 확장성을 담아 독창적인 길을 개척하는 기업 이미지를 구축했습니다.
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Creative Strategy / Branding(BI) / Signage
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