JOIN OUR NEWSLETTER
Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.
Share +
2020.01
D-forest
강아지숲
-
CLIENT
(주)더존비즈온
-
INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Illustration ,
Signage -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
-
THE CLIENT
클라이언트
The largest dog theme park in Korea has as many facilities as it is enormous. D-forest, with a variety of entertainment options such as a dog museum, waiting room, water park, dog cafe, water park, trail, and water park, provides an unforgettable experience and healthy dog culture for both dogs and companions. Unlike the existing dog theme park, which emphasizes only dogs, D-forest dog theme park aims to create a fun space for both companion dogs and people and a comfortable space that can be easily visited at any time.
춘천에 위치한 강아지숲은 국내 최대 규모의 애견테마파크로 반려견과 사람 모두에게 특별한 경험과 건강한 애견 문화를 제공합니다. 10만여㎡(3만 평) 규모의 테마파크에는 애견체험 박물관과 F&B 시설, 전망대, 반려견 운동장, 반려견 동반 카페 등 반려견과 함께 즐길 수 있는 풍부한 휴식공간 및 교육·놀이 공간이 마련되어 있습니다. 강아지숲을 찾는 사람들은 나무와 숲이 살아 숨 쉬는 자연 속에서 평화롭고 건강한 휴식을 즐기고, 반려견과 함께 숲과 연못을 탐험하며 일상의 단조로움에서 벗어나 특별한 교감의 경험을 만들 수 있는 애견 복합문화 공간을 지향하고 있습니다.
-
THE OBJECTIVE
목적
We have developed a brand identity that enables effective communication at all points where customers experience the brand by building consistent tones and manners on various brands' assets such as logos, colors and graphic motifs. The characteristic of the brand identity is that it has developed the look of the dog and the feeling of pleasant experience into a logo, symbol, graphic motif and signage system.
브랜딩 프로젝트의 목적은 비주얼 아이덴티티, 어플리케이션 시스템, 사이니지 시스템을 하나의 맥락에서 설계하고 다양한 브랜드 자산들이 일관된 브랜드 경험을 제공하는 것이었습니다. YNL DESIGN은 사업 담당자와의 인터뷰, 현장 답사 등을 통해 애견테마파크 강아지숲이 지닌 서비스와 시설, 환경 등 차별화된 특징을 정의하고 강아지숲이 고객에게 전달하고자 하는 기능적, 정서적 가치를 가장 적합한 브랜드 디자인 컨셉으로 제시해야 했습니다. 자연 속에서의 즐거운 경험과 풍부한 애견 문화라는 두 가지 장점을 아우를 수 있는 디자인 컨셉을 고민했고, 반려견과의 일상에 활기를 불어넣을 수 있는 다채롭고 생동감 넘치는 브랜드 경험을 비주얼 아이덴티티로 표현하고자 했습니다.
-
THE SOLUTION
해결방안
Through the branding project, YNL Design supports communication with users by developing characters with a familiar image that can last longer than a trendy identity that could be renewed over time. It is an element that allows visitors to interact emotionally and creates a sustainable relationship between the brand and users by allowing the dog theme park to be perceived as a living creature rather than space. Through this, D-forest helps to understand companion pets and share healthy dog culture with more people.
강아지숲의 다채롭고 생동감 넘치는 경험을 가장 효과적인 방식으로 전달하기 위해 우리는 강아지숲을 상징할 수 있는 메인 캐릭터를 개발했습니다. 캐릭터 개발에 있어 가장 중점을 두었던 부분은 방문자와 브랜드 사이에 정서적인 교감이 가능하고 지속적인 유대감을 형성하는 것이었습니다. 귀여운 반려견을 브랜드의 핵심 자산으로 삼아 강아지숲의 개성과 유쾌한 감정을 표현했으며, 궁극적으로 강아지숲이 단순히 공간으로 인식되기보다는 살아 숨 쉬는 생명체로 인식되도록 의도했습니다. 운동장, 박물관 등 다양한 공간에서의 브랜드 경험을 캐릭터가 움직이는 모션 그래픽으로 개발하여 강아지숲만의 차별화된 컨텐츠를 더욱 풍성하게 전달합니다.
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
SHIHYO
Creative Strategy / Packaging / Application
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
ON AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
I'm eco
Creative Strategy / Packaging
Mobil 1
Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
ARTISTRY SIGNATURE SELECT BODY
Creative Strategy / Editorial / Graphic
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
DISCOVERY Expedition
Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage