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2021.02
COURS de REVE BALLET
꾸드레브 발레
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CLIENT
꾸드레브 발레
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INDUSTRY
Education -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity
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THE CLIENT
클라이언트
COURS de REVE BALLET is an academy that recognizes the artistic value of ballet to students through an educational system optimized for individual characteristics and international exchange programs. Unlike other ballet academies, COURS de REVE BALLET goes beyond simple ballet lessons to enjoy learning programs such as pilates and chiropractic and offers various career directions. Therefore, it helps students' mental growth and physical health and provides reliable classes to students through systematic and logical education.
COURS de REVE BALLET는 개인의 특성에 최적화된 교육 시스템과 국제적인 교류 프로그램을 통해 발레의 예술적 가치를 실현하는 발레 아카데미입니다. 프라이빗 발레 아카데미인 COURS de REVE BALLET는 단체 수업이 많은 발레 아카데미와는 달리 개인 수업 혹은 소규모의 수업을 진행하여 개인이 지닌 가능성을 극대화할 수 있다는 장점을 갖고 있습니다. 꾸드레브 발레는 신체 활용법에 대한 체계적 이론을 기반으로 무용 원리를 이해할 수 있는 전문적인 수업을 제공하며 단순한 발레 교습을 넘어 필라테스와 체형교정 프로그램으로 수강생들의 컨디션을 세심하게 관리하고 있습니다.
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THE OBJECTIVE
목적
YNL Design has developed the verbal identity and visual identity of COURS de REVE BALLET. Unlike other ballet academies, COURS de REVE BALLET is an academy that recognizes the artistic value of ballet to students through an educational system optimized for individual characteristics and international exchange programs. We tried to create a brand identity with a premium sensibility and a semi-classic style.
프로젝트의 과제는 발레의 예술적 가치와 아카데미의 정통성을 우아하고 고급스러운 감성으로 표현할 수 있는 브랜드 네임 및 브랜드 아이덴티티를 개발하는 것이었습니다. 브랜드 네임의 무드를 가장 적절한 톤의 로고타입과 심볼로 표현하여, 브랜드 네임과 브랜드 디자인 요소 사이의 거리감을 줄이고 완성도 높은 브랜드 경험을 설계하는 것이 중요했습니다. 특히 발레라는 몸짓 언어의 미학적 가치를 시각화하고 COURS de REVE BALLET만의 고급스러운 교육 프로그램과 개인의 성장에 집중할 수 있는 프라이빗한 수업 환경을 브랜드 이미지로 전달하는 것이 핵심 과제였습니다.
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THE SOLUTION
해결방안
We have created a unique symbol for 'Cours de Reve' that shows the artistic lines, portraying ballerinas' graceful movements through the brand concept of 'From sensuous movement to art.' The graphic motif is inspired by "Swan Lake" of Russian ballet heritage with delicate hand drawing and elegant curved lines. The graphic motif is unique to Cours de Reve with an elegant and modern classic concept that reflects the conceptual image of a swan reflected in the water as if it were blooming like a flower.
영감을 선사하는 예술적 움직임[From sensuous movement to art]이라는 브랜드 디자인 컨셉을 바탕으로 모든 디자인 영역에 발레리나의 우아한 움직임을 담은 아이덴티티를 예술적 감성으로 전달하고자 했습니다. COURS de REVE BALLET의 브랜드 심볼은 이니셜인 C, R을 발레리나의 형상으로 표현하여 우아한 몸짓 언어로서 무용이 갖는 미학적 의미를 담았습니다. 섬세한 핸드 드로잉 작업을 기반으로 개발된 그래픽 모티브는 전통적인 모티브인 백조의 이미지를 기반으로 발레의 정통성을 표현하는 동시에 수업을 통해 꿈을 실현하는 수강생들의 모습을 꽃이 피어나는 형상에 비유하였으며 영감을 선사하는 예술적 움직임이라는 디자인 컨셉을 나타냈습니다.
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