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2024.12
COSMOS LAB
코스모스랩
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CLIENT
(주)코스모스랩
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(CI) ,
Verbal Identity ,
WEB(UX&UI)
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THE CLIENT
클라이언트
Cosmos Lab is a deep-tech startup founded in 2021, composed of a team of experts with extensive research expertise and diverse experience. The company’s proprietary Water Battery technology provides a stable energy solution for various power demands, including new power infrastructures, AI applications, and EV charging systems. More than just an energy solution, the Water Battery represents a sustainable and eco-friendly innovation that enables harmony between humanity and nature. Driven by continuous innovation and research, Cosmos Lab is shaping a new paradigm in energy solutions for a sustainable future and global energy efficiency.
2021년 시작된 코스모스랩은 우수한 경력과 실력을 겸비한 팀원들과 함께 글로벌 에너지 효율화를 위한 최적의 배터리 셀을 개발하고 있습니다. 코스모스랩의 기술력이 집약된 물 배터리(Water Battery)는 새로운 전력 인프라, AI, 전기차 충전 시스템 등 다양한 전력 수요에 안정적인 에너지 솔루션을 제공하고, 나아가 자연과 인류가 공존할 수 있는 지속 가능한 친환경 제품입니다. 인류의 지속가능한 미래를 위해 코스모스랩은 지속적인 혁신과 연구를 통해 에너지 솔루션의 새로운 패러다임을 만들고 있습니다.
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THE OBJECTIVE
목적
YNL Design set out to develop a new slogan and brand story that would encapsulate Cosmos Lab’s vision as an innovative deep-tech company. We crafted the slogan “Deep Dive, Great Impact” to reflect the company’s commitment to global energy efficiency and its transformative impact across industries. Building upon this verbal identity, we designed a visual identity system that effectively conveys the company’s mission to create a sustainable future where humanity and nature coexist. The Solution To establish a cohesive brand identity, we expanded on the “Deep Dive, Great Impact” slogan, conceptualizing the ideal future shaped by Cosmos Lab’s safe and efficient energy solutions as “A Deep Dive into Sustainable Flow.” This vision was translated into an organic, curved graphic motif symbolizing continuous innovation, bold challenges, and positive change. Inspired by the fluid nature of the Water Battery, the dynamic forms of these graphics visually express the seamless integration of battery energy and human life, reinforcing the company’s commitment to profound research and innovation.
YNL Design은 코스모스랩의 신규 슬로건 및 브랜드 스토리 개발로 혁신적인 딥테크 기업의 비전을 담아내고자 했습니다. 우리는 “Deep Dive, Great Impact”라는 기업 슬로건을 개발하여 글로벌 에너지 효율화를 위한 코스모스랩의 혁신과 산업 전반에 미치는 긍정적인 영향력을 담았습니다. 이러한 버벌 아이덴티티를 기반으로 기업의 정체성을 효과적으로 전달하는 비주얼 아이덴티티 시스템을 개발하여 인류와 자연이 공존하는 지속 가능한 미래를 만드는 혁신 기업의 정체성과 비전을 명확하게 정의하고자 했습니다.
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THE SOLUTION
해결방안
To establish a cohesive brand identity, we expanded on the “Deep Dive, Great Impact” slogan, conceptualizing the ideal future shaped by Cosmos Lab’s safe and efficient energy solutions as “A Deep Dive into Sustainable Flow.” This vision was translated into an organic, curved graphic motif symbolizing continuous innovation, bold challenges, and positive change. Inspired by the fluid nature of the Water Battery, the dynamic forms of these graphics visually express the seamless integration of battery energy and human life, reinforcing the company’s commitment to profound research and innovation. Additionally, we refined Cosmos Lab’s fragmented logotype into a clearer and more sophisticated design. The brand’s color palette features deep blue, representing authenticity, and light gray, symbolizing professionalism. A gradient of vibrant accent colors was also introduced to communicate the company’s adaptability and commitment to sustainable solutions. For typography, we selected a modern sans-serif typeface that conveys clarity and a smart, elite image—ideal for an industry leader. The key visuals, developed using Midjourney, effectively highlight Cosmos Lab’s cutting-edge technology, reinforcing trust in the company’s expertise and forward-thinking approach.
브랜드 아이덴티티 구축을 위해 우리는 “Deep Dive, Great Impact”라는 기업 슬로건을 기반으로 코스모스랩의 안전하고 효율적인 에너지 솔루션이 만들어 가는 이상적인 미래를 “A DEEP DIVE INTO SUSTAINABLE FLOW”라는 컨셉으로 구체화했습니다. 이를 위해 우리는 지속적인 도전과 혁신, 그리고 긍정적인 변화와 새로운 영향력을 상징하는 곡선 형태의 유기적인 그래픽모티브로 개발했습니다. Water Battery의 유기적인 물성을 담은 그래픽모티브의 역동적인 형태를 통해 배터리 에너지와 인류가 조화롭게 공존하는 모습을 표현하였으며, 깊이 있는 연구와 개발을 통해 큰 영향력을 발휘하고자 기업의 비전을 시각화합니다. 또한 기존 코스모스랩의 분절되어 있던 로고타입을 명료하고 세련된 이미지로 재정비합니다. 코스모스랩의 진정성을 보여주는 딥한 블루컬러와 전문성을 보여주는 라이트 그레이를 메인 컬러로 활용할 뿐만 아니라, 다채로운 보조 색상을 그라디언트로 활용하여 유연하고 지속 가능한 솔루션을 제공하는 기업의 이미지를 보여줍니다. 코스모스랩의 타이포그래피는 모던한 산세리프 서체를 사용하였으며, 명료하면서 업계를 리드하는 엘리트 그룹의 스마트한 이미지를 전달합니다. 미드저니를 활용해 개발된 키비주얼은 미래 지향적인 코스모스랩의 기술력을 효과적으로 표현함으로써 기업의 전문성에 대한 신뢰감을 강화합니다.
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