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2022.07
Coset
코세트
-
CLIENT
(주)코세트
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INDUSTRY
Corporate -
SERVICE
Creative Strategy ,
Branding(CI) ,
Verbal Identity
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THE CLIENT
클라이언트
Coset is a professional total building materials company mainly dealing with wood products. Coset provides various high-quality products at reasonable prices through in-house production and direct import. Coset wants to become a reliable company by maintaining a thorough manufacturing method that attaches importance to principle and shares business situations transparently. We embarked on the project to establish and develop a corporate identity based on customer-oriented management that puts customers first and the philosophy of an honest company.
Coset 코셋은 자체 생산과 직수입을 통해 다양한 High Quality 제품을 합리적인 가격으로 제공하는 목재 기반의 전문 종합 건축자재 기업입니다. 원칙을 중시하는 철저한 제조 방식과 비즈니스 상황을 투명하게 공유하여 신뢰할 수 있는 기업을 만들어 가고자 합니다. 고객을 먼저 생각하는 고객 중심적 경영과 정직한 기업의 이념을 바탕으로 Corporate Identity를 정립하고 구축하는 프로젝트에 착수하였습니다.
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THE OBJECTIVE
목적
YNL Design has reestablished the corporate identity based on insights obtained through industry analyses and by establishing creative strategies. YNL tried to develop a differentiated corporate identity that gives a sense of trust based on the core values: cooperation and contribution between nature, company, and people, that Coset pursues. YNL tried to establish an image of a professional company that gives a sense of sincerity to customers by deploying consistent and unique CI of Coset to various application designs.
YNL Design은 업계 분석을 통해 얹은 인사이트와 창의적인 전략 수립을 바탕으로 기업의 정체성을 재정립하였습니다. Coset 코셋이 추구하는 자연과 기업, 사람 간의 협력, 기여라는 핵심 가치를 신뢰감이 느껴지는 차별화 된 Corporate Identity를 개발하고자 하였습니다. 일관된 Coset 코셋만의 CI를 다양한 응용 디자인으로 전개하여 고객들에게 진정성이 느껴지는 전문적인 기업의 이미지를 구축하고자 하였습니다.
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THE SOLUTION
해결방안
We deployed the corporate identity based on the concept of ‘Coset, the Lumber Company pursuing Cooperation, Coexistence, and Contribution’ to establish a corporate image of Coset, which builds stable trust through the coexistence between various people, company, and nature based on the basics. YNL developed an intuitive and clear slogan, 'True to Our Roots: Focusing on our roots,' reminiscent of the company's honest ideology and identity as a lumber company that focused on the basics and presented the values that the company pursues in the brand story that gives a sincere feeling. By combining the letters 'C' and 'O,' which form a prefix for Coset, 'CO: Altogether or together,' we expressed the image pursued by the company that firmly builds trust based on cooperation, coexistence, and contribution. In addition, we expressed the dynamic image of Coset, which cooperated organically with various relationships in vivid orange color and presented the firm belief of the company that puts importance on coexistence through a natural and calm color system inspired by nature. We used the calm tone and manner of the company to develop gift sets, packages, and various applications necessary for the company.
기본에 근간하여 다양한 사람과 기업, 자연과 공존을 통해 안정적인 믿음을 구축하는 Coset 코셋 기업의 모습을 ‘Cooperation, Coexistence, Contribution : 협력, 상생, 기여 기반의 Lumber Company Coset 코셋’ 이라는 콘셉트로 Corporate Identity를 전개하였습니다. 기본에 집중하는 기업의 정직한 이념과 목재 기업으로서 정체성이 연상될 수 있는 ‘True to Our Roots : 우리의 근본에 집중합니다.’라는 직관적이고 명료한 슬로건을 개발하고 기업이 추구하는 가치를 진정성이 느껴지는 브랜드 스토리로 나타냈습니다. Coset 코셋의 접두사 ‘CO : ~ 모두 함께, 더불어’를 나타내는 레터 ‘C’와 ‘O’를 결합하여 Cooperation, Coexistence, Contribution : 협력, 상생, 기여 기반으로 신뢰를 확고히 구축하는 기업이 추구하는 모습을 표현하였습니다. 또한 다양한 관계들과 유기적으로 협력하는Coset코셋의 역동적인 모습을 생동감이 느껴지는 Vivid Orange 컬러로 표현하고 자연에서 영감 받은 내추럴하고 차분한 Color System을 통해 상생을 중요하게 생각하는 기업의 확고한 신념을 나타냅니다. 세련되고 차분한 기업의 톤 앤 매너를 바탕으로 기프트 세트 구성과 패키지, 기업에 필요한 다양한 어플리케이션을 전개하였습니다.
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