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2023.02
BERRY BLUSH
베리블러쉬
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CLIENT
BERRY BLUSH
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Packaging -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
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THE CLIENT
클라이언트
BERRY BLUSH is a lifestyle brand created in Toronto, Canada in 2016 to provide a special experience through flowers. Mainly focusing on flower gifts in box form rather than bouquets, the brand aims to lead a new party culture for special occasions that are not commonly seen in Canada. Additionally, it pursues the artisan spirit of dedicating meticulous care to curating and crafting flowers tailored to the needs of customers, aiming to turn them into personalized artworks for individuals. Furthermore, premium services are provided from order to delivery to ensure customer satisfaction.
BERRY BLUSH는 2016년 캐나다 토론토에서 꽃을 통해 특별한 경험을 선사하고자 만들어진 라이프스타일 브랜드입니다. 꽃다발 형태가 아닌 박스 형태의 플라워 기프트를 메인으로, 캐나다에서는 쉽게 볼 수 없던 기념일이나 특별한 날을 위한 플라워 상품을 통해 새로운 파티 문화를 이끌어가고자 합니다. 또한, 고객의 니즈에 맞게 꽃 선정부터 구성까지 진행하며, 한 사람을 위해 작품화하는데에 정성을 들이는 장인정신을 추구합니다. 주문부터 배송까지 고객이 만족감을 느낄 수 있도록 프리미엄한 서비스를 진행합니다.
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THE OBJECTIVE
목적
BERRY BLUSH needed an iconic brand identity that could emphasize its unique business model. With a human-centered approach and a dedication to artisan craftsmanship for individuals, BERRY BLUSH seeks to convey a refined and elegant identity through this renewal, reinforcing the brand message for its existing loyal fan base and imprinting a sense of sophistication and charm as a premium brand for new customers.
BERRY BLUSH는 독특한 비즈니스 모델을 강조할 수 있는 아이코닉한 브랜드 아이덴티티가 필요했습니다. 인간 중심의 사고로 오직 한사람만을 위한 장인정신을 추구하는 BERRY BLUSH는 이번 리뉴얼을 통해 기존보다 섬세하고 우아한 아이덴티티를 통해 기존 충성심 높은 팬층에게는 한층 견고해진 브랜드 메세지를 전달하고, 새로운 신규 고객에게는 고급스럽고 매력적인 브랜드로 각인시키고자 합니다.
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THE SOLUTION
해결방안
BERRY BLUSH is a brand that aims to make people happy through flowers and provide wonderment that has not been experienced before. Reflecting this brand essence, an iconic symbol utilizing the Double B of BERRY BLUSH was developed, likening it to the image of 'flowers blooming and butterflies gathering there'. Furthermore, delicate serifs embodying elegant curves reminiscent of flower petals and the artisan spirit dedicated to individuals were incorporated to encapsulate the brand value unique to BERRY BLUSH. Expanding from the motif, the symbol symbolizes the lush blooming of flowers, conveying the joy spreading and flourishing to many people. The color scheme predominantly utilizes a burgundy color to emphasize a luxurious and elegant mood, while harmonizing with a hint of pinkish ivory to convey a strong brand impression. We recognize flowers not just as products but as precious objets d'art that convey the wonderment the brand pursues, and we have integrated this aspect into all brand identities to consistently communicate the brand message to customers.
BERRY BLUSH는 꽃을 통해 사람들을 행복하게 하고 지금까지 경험해보지 못한 WONDERMENT를 선사하고자 하는 브랜드입니다. 이런 브랜드 에센스를 ‘개화하는 꽃과 그곳으로 모여드는 나비’의 모습에 비유해, 베리블러쉬의 Double B를 활용한 아이코닉한 심볼을 개발했습니다. 또한 꽃잎에서 느껴지는 우아한 곡선과 한 사람만을 위한 장인정신을 녹인 섬세한 세리프 표현으로 BERRY BLUSH만이 가질 수 있는 브랜드 가치를 담아냈습니다. 모티브는 심볼에서 확장하여, 꽃이 풍성하게 피는 모습을 상징해 많은 사람들에게 퍼지고 피어오르는 행복감을 전달합니다. 컬러 또한 고급스러우면서도 우아한 무드를 강조할 수 있는 버건디 컬러를 메인으로 활용하며, 약간의 핑크빛이 도는 아이보리와의 조화로 강렬한 브랜드 인상을 전합니다. 우리는 꽃이 단순히 상품이 아닌 본 브랜드가 추구하는 WONDERMENT를 전할 수 있는 소중한 오브제로 인식하고, 그 점을 모든 브랜드 아이덴티티에 녹여내 고객들에게 일관적인 브랜드 메세지를 전할 수 있도록 작업하였습니다.이코닉한 브랜드 아이덴티티가 필요했습니다. 인간 중심의 사고로 오직 한 사람만을 위한 장인정신을 추구하는 BERRY BLUSH는 이번 리뉴얼을 통해 기존보다 섬세하고 우아한 아이덴티티를 통해 기존 충성심 높은 팬층에게는 한층 견고해진 브랜드 메세지를 전달하고, 새로운 신규 고객에게는 고급스럽고 매력적인 브랜드로 각인시키고자 합니다.
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