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2022.09
LOSHIAN
로시안
-
CLIENT
(주)로시안
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INDUSTRY
Corporate ,
Beauty -
SERVICE
Creative Strategy ,
Branding(CI)
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THE CLIENT
클라이언트
Through a joint investment by three private equity firms, Anchor Equity Partners, focusing on integrated growth opportunities in Korea and Northeast Asia, with world-renowned cosmetics company L'Oreal and Hotel Shilla, which has a high-end emotional sentiment, a new corporation named Luxury Beauty House Loshian has been established to encompass the Shihyo brand. YNL Design has developed a corporate identity that reflects the backgrounds of each investment company while visualizing the unique identity of LOSHIAN, proposing a natural and sophisticated brand experience that exudes our inherent beauty.
로레알과 호텔신라의 공동 투자로 앵커에퀴티파트너스 3사가 참여하여 한국 및 북아시아 시장에서의 통합과 성장 기회를 탐구하기 위해 신설된 럭셔리 뷰티 하우스 로시안은 시효 뷰티 브랜드를 포함하고 있습니다. YNL Design은 각 투자사의 배경을 중립적으로 반영하면서도 로시안만의 독특한 정체성을 시각화하기 위한 기업 아이덴티티 디자인 시스템을 개발하여, 우리 고유의 아름다움이 느껴지는 내추럴하고 세련된 브랜드 경험을 제안합니다.
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THE OBJECTIVE
목적
LOSHIAN adopts confident women who exude natural and lively beauty as its persona, conveying a sophisticated urban charm with a minimalist and refined logo type that remains unchanged over time. By expressing a luxurious and elegant beauty that is modern in sensibility and full of intricate details within simplicity, LOSHIAN has established itself as a trusted brand among customers. Furthermore, LOSHIAN has built a corporate image that harmoniously encompasses its sub-brands through subdued tones, gentle curves that convey a calm and elegant mood, and graphic expressions that depict women with inner strength. Through this, LOSHIAN communicates its brand value of elevating the quality of life.
로시안은 자연스럽고 생기있는 본연의 아름다움을 지닌 당당한 여성을 페르소나로 삼아, 시간이 지나도 변함없는 미니멀하고 정제된 로고타입을 통해 도시적이고 깊이감이 느껴지는 세련미를 전달합니다. 간결함 속에 정교한 디테일이 살아있는 고급스럽고 우아한 아름다움을 현대적인 감성으로 표현함으로써, 로시안은 고객에게 믿을 수 있는 브랜드로 자리 잡았습니다. 또한, 로시안은 차분하고 우아한 무드를 전달하는 톤 다운 컬러와 부드러움이 담긴 곡선, 강인한 내면을 지닌 여성을 표현하는 그래픽 표현을 통해 하위 브랜드들을 조화롭게 아우르는 기업 이미지를 구축하였습니다. 이를 통해 로시안은 삶의 격을 높이는 브랜드 가치를 전달하고 있습니다.
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THE SOLUTION
해결방안
YNL Design reinterpreted the restrained beauty of the luxury beauty house, LOSHIAN, with a minimal yet delicate logo type featuring subtle details and non-uniform curves, conveying a sophisticated corporate image with a modern sensibility. Inspired by traditional methods, a calm color scheme imbued with a sense of depth was applied to provide customers with healthy beauty based on Eastern wisdom and propose a high-end lifestyle. Additionally, a graphic motif inspired by natural and non-uniform brush strokes representing the inner strength of women was developed to establish a systematic design system unique to Rosian with a consistent identity. This was applied to overall applications to strengthen LOSHIAN's position in the domestic and Asian markets.
YNL Design은 로시안의 절제된 아름다움을 전달하기 위해 미니멀하면서도 섬세한 디테일과 비정형 곡선이 담긴 로고타입을 통해 기품있는 절제된 미학을 현대적 감성으로 재해석했습니다. 전통적인 방식에서 영감을 받아 깊이감이 느껴지는 차분한 컬러 스킴을 적용하여 동양의 지혜를 바탕으로 건강한 아름다움을 고객에게 제공하고, 고품격한 라이프스타일을 제안합니다. 또한, 강인한 여성 내면을 나타내는 내추럴하고 비정형적인 붓의 농담 표현에서 영감을 받은 그래픽 모티브를 개발하여 일관된 정체성을 갖는 로시안만의 체계적인 디자인 시스템을 구축하였습니다. 이를 전반적인 어플리케이션에 통일감 있게 적용하여 로시안의 입지를 국내 아시아 지역에서 강화하고자 합니다.
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