뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2022.04

AU CALM THE TERRACE

오캄 더 테라스

  • THE CLIENT

    클라이언트

    Elcru Au Calm aims for a true luxury life beyond high-end residences. Located not far from the city center but near a dense forest, Elcru Au Calm is a luxury terrace house where you can enjoy the city’s smartness, tranquil natural scenery, and rich residential experience. Terrace House was developed based on the understanding and concerns about people. With high ceilings and broad private terraces that enrich the space, separate spaces such as study, dressing room, and laun-dry room, a spacious and comfortable bathroom like the one in a luxury hotel, and the interior covered in relaxed and calm colors accentuated by high-quality marble and wood materials, a living room with a view of nature, and a roof garden to grow flowers and plants, the Terrace House offers a true relaxation from the bustle and stress of the city. Convenience facilities for residents form harmonious spaces where various lifestyles and tastes coexist. Var-ious convenient spaces created considering individual preferences, such as the leisurely lobby lounge and botanic garden, private library and cafeteria for comfortable resting, Pilates and fitness center, golf simulator lounge, grand dining room, and party room, provide a highly satisfying residential experience. All these experiences together complete the lifestyle of Elcru Au Calm that evokes a sense of wellness. Elcru Au Calm will be a peaceful sanctuary for those seeking a true luxury lifestyle, bringing leisure and inspiration to life beyond just a luxury residence brand.

    Elcru Au Calm은 하이엔드 주거를 넘어선 진정한 럭셔리 라이프를 고민합니다. 도심에서 멀지 않지만 울창한 숲 근처에 위치한 Elcru Au Calm은 도시의 세련됨과 평온한 자연의 경관, 풍요로운 주거 경험을 누릴 수 있는 고급 테라스 하우스입니다. 테라스 하우스는 사람에 대한 이해과 배려를 바탕으로 개발되었습니다. 공간을 더욱 풍성하게 만드는 높은 층고와 넓은 프라이빗 테라스, 서재와 드레스룸, 세탁실 등 별도의 공간 구성, 럭셔리 호텔처럼 넓고 쾌적한 구조의 욕실, 편안하고 차분한 컬러의 실내에 고급 대리석과 우드를 포인트로 활용한 세련된 인테리어, 자연의 경관을 감상할 수 있는 거실, 꽃과 식물을 가꿀 수 있는 옥상 정원 등 세심하게 설계된 테라스 하우스는 도시의 분주함과 스트레스에서 벗어나 진정한 휴식을 제공합니다. 입주민을 위한 편의시설은 다양한 라이프스타일과 취향이 공존하는 조화로운 공간입니다. 여유로움이 가득한 로비 라운지와 보타닉 가든, 편안한 쉼을 위한 프라이빗 도서관과 카페테리아, 필라테스 및 피트니스 센터, 골프 시뮬레이터 라운지, 그랜드 다이닝룸 및 파티룸 등 개인의 취향을 고려한 다채로운 편의공간은 만족감 높은 주거 경험을 제공합니다. 이 모든 경험들이 모여 웰니스의 감성을 일깨우는 Elcru Au Calm의 라이프스타일을 완성합니다. 진정한 럭셔리 라이프를 찾는 이들에게 Elcru Au Calm은 단순한 고급 주거 브랜드를 넘어 삶에 여유와 영감을 선사하는 평온한 안식처가 될 것입니다.

  • THE OBJECTIVE

    목적

    The brand name of Elcru Au Calm comes from the French word Au Calme, which means a comfortable and relaxed life. This is a brand name that represents the tranquil lifestyle pursued by Elkrew Okam and contains the essential value of residential space in the pandemic era. Living in Elcru Au Calm means not just enjoying luxurious buildings, convenient concierge services, rich amenities and beautiful scenery, but ultimately experiencing an elegant and relaxed lifestyle carefully de-signed for the physical, mental and emotional well-being of the residents. YNL wanted to redefine the luxury life that Elcru Au Calm is aiming for, and to showcase brand identity that is differentiated from traditional luxury residential brands. The main goal of the project was to develop brand identities with a sense of meticulous consideration and warm hospitality based on the intrinsic value of the brand's leisurely life and comfort, and to develop application items that can give residents a unique brand experience.

    Elcru Au Calm의 브랜드 네임은 편안하고 여유로운 삶을 의미하는 프랑스어 Au Calme에서 유래했습니다. 이는 엘크루 오캄이 추구하는 여유로운 라이프스타일과 팬데믹 시대에 주거 공간이 본질적으로 지녀야 될 편안함이라는 가치를 담은 브랜드 네임입니다. Elcru Au Calm에서 산다는 것은 단순히 고급스러운 건물과 편리한 컨시어지 서비스, 풍부한 편의 시설, 아름다운 경관을 누린다는 의미에서 머물지 않고, 개인의 육체적, 정신적, 감성적 행복을 위해 세심하게 설계된 우아하고 여유로운 라이프스타일을 누린다는 의미를 지니고 있습니다. YNL은 Elcru Au Calm이 지향하는 럭셔리 라이프에 대해 새롭게 정의하고, 기존의 럭셔리 주거 브랜드와 차별화된 브랜드 아이덴티티를 선보이고자 했습니다. 무엇보다 브랜드가 추구하는 여유로운 삶과 편안함이라는 본질적 가치를 기반으로 브랜드 고유의 감성이 느껴지는 브랜드 아이덴티티를 개발하고, 입주민에게 세심한 배려와 따스한 환대의 경험을 제공할 수 있는 어플리케이션 항목을 개발하는 것이 프로젝트의 주된 목표였습니다.

  • THE SOLUTION

    해결방안

    YNL defined the brand essence of Elcru Au Calm with the sentence “Au Calme Life Evoking a Sense of Wellness.” Based on this, YNL developed a brand identity that captures the essential value of Elcru Au Calm. The C-shaped monogram symbol surrounding the initial A symbolizes the vision of Elcru Au Calm, which is to invite the rich beauty of nature into a living space and inspire life. The wide serif of A, which reflects the terrace space, the characteristic of the building, expresses the lifestyle of Elcru Au Calm that adds leisure to daily life. The curved horizontal stroke that completes A refers to a high-quality residential experience, care-fully designed for the convenience of residents. The logotype of Elcru Au Calm expresses the open space and leisure that embraces the richness of nature. It also represents the value of thoughtful consideration with high-quality details. The combination of beige, light brown, and dark brown colors, reminiscent of warm sunlight and shadows, and the elegant gold express the warm hospitality and affluence of the brand. The graphic motif developed on the concept of ‘hospitality of light’ expresses the experience of wellness pursued by the brand as a wave of light that extends into customers’ lives. The wave of light used at vari-ous touchpoints, including the welcome package and billboard, brings vitality to the brand. It expresses the identity of Elcru Au Calm, which provides inspiration and tranquility to life in emotional and visual language.

    YNL은 Elcru Au Calm의 브랜드 에센스를 “Au Calme Life Evoking a Sense of Wellness”라는 문장으로 정의하였으며, 이를 기반으로 Elcru Au Calm의 본질적 가치를 담아낸 브랜드 아이덴티티는 개발하였습니다. 이니셜 A를 감싸고 있는 C 모양의 모노그램 심볼은 자연이 지닌 풍성한 아름다움을 주거 공간으로 초대하여 삶에 영감을 선사하는 엘크루 오캄의 비전을 상징합니다. 건물의 특징인 테라스 공간을 반영한 A의 넓직한 serif는 일상에 여유를 더하는 엘크루 오캄의 라이프스타일을 표현했으며, A를 완성하는 곡선 형태의 가로획은 입주민의 편의를 위해 세심하게 설계된 완성도 높은 주거 경험을 의미합니다. 엘크루 오캄의 로고타입은 자연의 풍성함을 수용하는 열린 공간감과 여유로움을 표현하는 동시에 완성도 높은 디테일로 세심한 배려의 가치를 표현합니다. 따스한 햇빛과 그림자를 연상케하는 베이지, 라이트 브라운, 다크 브라운의 컬러 조합과 품격 있는 골드를 활용하여 브랜드가 지닌 따스한 환대와 풍요로움을 표현합니다. ‘빛의 환대’라는 컨셉으로 개발된 그래픽 모티브는 브랜드가 추구하는 웰니스의 경험을 고객의 삶으로 확장되는 빛의 물결로 표현했습니다. 웰컴 패키지와 빌보드를 비롯한 다양한 터치포인트에서 사용되는 빛의 물결은 브랜드에 생동감을 부여하고, 삶에 영감과 평온함을 선사하는 엘크루 오캄의 정체성을 감성적, 시각적 언어로 표현합니다.

KR TEXT

 




























 

SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

SHIHYO

Creative Strategy / Packaging / Application

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

ON AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

I'm eco

Creative Strategy / Packaging

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage