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2017.10
THE HILL VETERINARY MEDICAL CENTER
더힐동물의료센터
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CLIENT
더힐동물의료센터
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Signage
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THE CLIENT
클라이언트
THE HILL VETERINARY MEDICAL CENTER pursues professionalism as a medical institution through continuous research and provides patient-centered one-stop medical services based on respect for animals' lives.THE HILL VETERINARY MEDICAL CENTER, open 24 hours a day to handle emergencies with companion animals, strives to provide the best possible treatment experience and provides ample resting space for companion animals so that they would be under stress.
더힐동물의료센터는 끊임없는 연구를 통해 의료 기관으로서의 전문성을 추구하고, 동물에 대한 생명존중을 바탕으로 환자가 중심이 되는 원스탑 의료서비스를 제공하는 동물병원입니다. 반려 동물의 위급 상황을 위해 24시간 운영하고 있는 더힐동물의료센터는 최상의 진료 경험을 선사하고자 노력하고 있으며 충분한 휴식 공간과 반려동물이 스트레스를 느끼지 않게 배려하고 있습니다.
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THE OBJECTIVE
목적
YNL Design developed the brand identity of THE HILL VETERINARY MEDICAL CENTER based on the brand value, which is to care for companion animals warmly like family based on the philosophy of ‘We treat pets like family,’ and the sincerity of the medical staff for companion animals. We intended to express the brand value of always caring for companion animals with sincerity, like the sincere services we receive at hotels, in various customers touchpoints such as applications and signages.
YNL Design은 ‘We treat pets like family’ 라는 이념으로 반려동물을 가족처럼 따뜻하게 보살핀다는 브랜드 가치와 반려동물에 대한 의료진의 진정성을 바탕으로 더힐동물의료센터의 브랜드 아이덴티티를 개발하였습니다. 호텔에서 받는 정성스러운 서비스처럼 반려동물을 언제나 정성으로 보살핀다는 브랜드 가치를 어플리케이션와 사이니지 등 다양한 고객 접점에서 표현하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design added an emotional element, a sense of comfort, to THE HILL VETERINARY MEDICAL CENTER by developing its design on the theme of a 'boutique hotel.' Also, we expressed the brand's expertise by developing an application for treatment such as the treatment chart and FAQ with a delicate layout. We represented the comfort of companion animals by depicting a companion dog and a boutique hotel building together. The English logotype in sans serif font rounded the corners to add a sense of comfort and gentle emotion. We gave the boutique hotel room sign-like vibe to the space where companion dogs receive treatment and rest to capture the brand value such as sincerity like the hotel service.
YNL Design은 더힐동물의료센터를 ’부티크 호텔’ 컨셉으로 개발하여 편안함을 느끼는 감성적인 요소를 더했고 섬세한 레이아웃의 진료차트, FAQ 등 진료를 위한 어플리케이션을 개발하여 브랜드의 전문성을 표현했습니다. 반려견과 부티크 호텔 건물을 함께 묘사하여 대우받는 편안함을 산세리프 서체 영문 로고타입은 모서리에 라운딩 효과를 가미하여 편안함과 부드러운 감성을 가미했습니다. 반려견들이 치료를 받고 휴식을 취하는 공간에 부티크 호텔의 룸별 사인과 같은 느낌을 연출하여 호텔서비스와 같은 진정성이 담긴 브랜드 가치를 담았습니다.
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