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2022.01
PRIOR WEBSITE
프라이어 웹사이트
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CLIENT
(주)세무법인 프라이어
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INDUSTRY
Corporate ,
Financial -
SERVICE
Creative Strategy ,
Web(UX&UI)
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THE CLIENT
클라이언트
PRIOR is a corporation that provides all-in-one consulting services. It has established affiliates in various fields ranging from tax to law, patent, appraisal, labor, accounting, real estate brokerage, IT, and entertainment. It provides customized consulting services according to the customer's situation to increase profits and form a comprehensive network-based on professionalism, promptness, and reliability to provide a one-stop service that meets customer needs.
본 프로젝트는 세무법인 프라이어의 웹사이트 개발 프로젝트입니다. PRIOR 프라이어는 All-in-One 컨설팅 서비스를 제공하는 법인 기업으로 세무, 법무, 특허, 감정평가, 노무, 회계, 부동산 중개, IT 그리고 엔터테인먼트까지 다양한 계열사를 구축하고 있습니다. 고객의 상황에 맞게 맞춤 컨설팅 서비스를 제공하여 실질적인 이익을 증가시키고 전문성, 신속성, 신뢰성을 바탕으로 종합 네트워크를 형성하여 원스톱으로 고객이 원하는 니즈를 충족시키는 서비스를 제안합니다.
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THE OBJECTIVE
목적
PRIOR is pursuing a professional and sincere image as a company that provides AI and big data-based consulting services. PRIOR's website was developed in consideration of the convenience of customers of existing age groups, and Korean rather than English texts and readable font sizes. In addition, considering the expandability of the business, we wanted to establish a systematic menu system that customers can easily recognize with an information-oriented layout. Breaking away from the small image of the existing tax firm and considering the image of a professional company, we set the goal of constructing a systematic comprehensive network with a web design that shows a sophisticated and premium image.
PRIOR는 AI와 빅데이터 기반 컨설팅 서비스를 제공하는 기업으로 전문적이고 진정성 있는 이미지를 추구하고 있습니다. PRIOR의 웹사이트는 기존의 연령대가 있는 고객의 편리함을 고려하여 영문보다는 국문 위주의 텍스트와 가독성 있는 폰트 사이즈를 고려하여 개발하고자 했습니다. 또한, 사업의 확장성을 고려하여 정보 위주의 레이아웃으로 고객이 쉽게 인지할 수 있는 체계적인 메뉴 시스템을 구축하고자 했습니다. 기존 세무법인의 영세한 이미지를 탈피하고 전문적인 기업의 이미지를 고려하여 세련되고 프리미엄한 이미지를 나타내는 웹디자인으로 체계적인 종합 네트워크를 구성하는 것의 목표를 두었습니다.
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THE SOLUTION
해결방안
Based on the slogan ‘You are our Top Priority’ (prior puts customer satisfaction first), we emphasized the premium mood of PRIOR with intuitive and consistent tone and manner for user convenience by understanding the essence of the client. The website is concisely arranged based on the GRID SYSTEM, and PRIOR's professional tax service and sensuous language are expressed easily and concisely according to the consumer's point of view, thereby establishing PRIOR's own brand identity. Navy and cool gray colors are used as main colors to highlight a professional and systematic image, and blue tone images are used to represent a unified premium tax firm. By composing a simple and intuitive menu, the user's accessibility is improved, and the information that is important to clients is arranged in a systematic layout that is easy to see at a glance and delivered concisely and clearly. YNL Design proposed a total visual design solution for PRIOR by conducting website design and development based on brand strategy and CI.
‘You are our Top Priority’ (프라이어는 고객만족을 최우선으로 합니다)라는 슬로건을 기반으로 클라이언트의 본질을 파악하여 사용자의 편리함을 위해 직관적이고 일관된 톤앤매너로 PRIOR만의 프리미엄한 무드를 함께 강조하였습니다. 웹사이트는 GRID SYSTEM을 기반으로 간결하게 정돈되어 PRIOR의 전문적인 세무 서비스와 감각적인 언어를 소비자의 시각에 맞추어 쉽고 간결하게 표현하여, PRIOR만의 브랜드 정체성을 구축합니다. 네이비와 쿨 그레이 컬러를 컨텐츠 메인컬러로 사용하여 전문적이고 체계적인 이미지를 부각시키고, 블루톤의 이미지를 활용하여 통일성 있는 프리미엄한 세무법인 기업으로 나타냅니다. 단순하고 직관적인 메뉴를 구성하여 사용자의 접근성을 높이고, 클라이언트가 중요하게 생각하는 정보를 한눈에 보기 쉽고 체계적인 레이아웃으로 배치하여 간결하고, 명확하게 전달하였습니다. YNL Design은 브랜드 전략과 CI를 토대로 웹사이트 디자인과 개발을 진행하여 PRIOR를 위한 토탈 비주얼 디자인 솔루션을 제안하였습니다.
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