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2017.07
REMICONE Ice-cream Cafe
레미콘 아이스트림 카페
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CLIENT
REMICONE
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Packaging ,
Graphic ,
Signage
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THE CLIENT
클라이언트
REMICONE is an experimental and unique soft ice cream shop based on the concept of ice cream pouring down from a ready-mixed concrete truck. REMICONE pursues the brand value, which is to realize a unique brand concept that only existed in the imagination into reality and to share a joyful and pleasant feeling. REMICONE has recently been selected as one of the top ten Korean restaurant franchise brands in China and currently has over 50 branches in China, including the Sanlitun branch in Beijing.
REMICONE은 레미콘 트럭에서 쏟아지는 아이스크림이라는 컨셉을 바탕으로 실험적이고 유니크한 감성의 소프트 아이스크림 숍입니다. REMICONE은 상상 속으로만 존재하던 유니크한 브랜드 컨셉을 현실로 구현하고 즐겁고 유쾌한 감성을 함께 공유한다는 브랜드 가치를 추구하고 있습니다. REMICONE은 최근 중국에서 가장 주목하는 10대 한국 외식 프랜차이즈 브랜드로 선정되었으며, 현재 베이징 산리툰점을 비롯하여 중국 내 50여 곳의 지점을 보유하고 있습니다.
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THE OBJECTIVE
목적
YNL Design developed the brand identity of the REMICONE flagship, which is located in Garosu-gil, in 2014, and renewed REMICONE's design in July 2017. It was essential to develop a trendy image while maintaining the existing unique and pleasant brand image. YNL Design carried out a renewal project to provide customers with an upgraded brand experience than before by developing a brand identity with a more concise yet attractive image.
YNL Design은 2014년도에 가로수길에 자리잡은 REMICONE 플래그쉽의 브랜드 아이덴티티를 개발에 이어, 2017년 7월에 레미콘의 디자인 리뉴얼을 담당하였습니다. 기존의 유니크하고 유쾌한 브랜드 이미지를 유지하면서도 트렌디한 이미지로 발전시키는 것이 중요했습니다. YNL Design은 더욱 간결하면서도 여전히 매력적인 이미지의 브랜드 아이덴티티를 개발하여 고객에게 전보다 업그레이드 된 브랜드 경험을 선사하는 것을 목표로 리뉴얼 프로젝트를 진행했습니다.
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THE SOLUTION
해결방안
REMICONE and embodying a shape of thunder, which represents their popular product, 'Thunder Bomb.' The renewed three-dimensional logo raises attention and conveys a trendiness. YNL Design developed a new logo design, color system, typeface system, and graphic motif. It set various application items such as takeout package, menu board, menu, business card, uniform, and sign system. The brand identity in red, application and signage system are arranged in a clean space, set up with white tiles, to present the unique atmosphere of REMICONE.
YNL Design은 기존의 레미콘 트럭을 핵심 요소로 삼았던 브랜드 아이덴티티를 조금 더 실험적이고 모던한 방향으로 개발했습니다. 실험적이고 유니크한 브랜드 이미지를 살리면서도 REMICONE에서 글씨 ‘M’에 인기 아이스크림인 ‘thunder bomb’을 의미하는 번개를 형상화하여 더 간결하고 확장성 있는 브랜드 아이덴티티를 개발했습니다. 리뉴얼된 입체적인 로고 형태는 주목성을 높이고 트렌디한 감성을 전달합니다. YNL Design은 로고디자인, 컬러시스템, 서체시스템, 그래픽 모티브를 새롭게 개발하였으며, 테이크아웃 패키지, 메뉴보드, 메뉴판, 명함, 유니폼, 사인시스템 등 다양한 어플리케이션 항목을 개발했습니다. 흰색 타일로 이루어진 깔끔한 공간에 레드 컬러의 브랜드 아이덴티티와 어플리케이션, 사이니지 시스템이 적용되어 레미콘만의 개성있는 분위기를 나타냈습니다.
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