Share +
2018.07
LUMYD
루미드
CLIENT
LUMYD
INDUSTRY
CorporateSERVICE
Creative Strategy ,THE CLIENT
클라이언트
LUMYD stands for ‘Let Us Make You Different’ and is a digital consulting company that provides differentiated and integrated solutions to customers based on big data and AI technology. LUMYD utilizes big data in a way that responds to the ever-changing environment. We present the most trendy solutions to customers by analyzing a countless number of cases related to the customer's business.
LUMYD는 ‘Let Us Make You Different’의 약자로 빅데이터와 AI기술을 기반하여 고객에게 차별화된 통합 솔루션을 제공하는 Digital Consulting Company입니다. LUMYD는 끊임없이 변화하는 환경에 대응하는 방식으로 빅테이터를 활용합니다. 고객의 비즈니스와 관련한 무수한 경우의 수와 사례를 분석하여 고객에게 가장 트렌디한 솔루션을 제시합니다.
THE OBJECTIVE
목적
YNL Design made it a goal of the project to turn LUMYD's brand mission, achieving success with the customer in a different way, into an effective brand experience. Inspired by the idea of providing a more advanced solution based on big data and AI technology, we derived keywords for the brand and intended to develop LUMYD's unique, differentiated brand identity based on core values: difference, digital, and delivery.
YNL Design은 기존과 다른 방식으로 고객과 함께 성공을 이뤄낸다는 LUMYD의 브랜드 미션을 효과적인 브랜드 경험으로 설계하는 것을 프로젝트의 목표로 삼았습니다. 빅데이터와 AI 기술에 기반하여 기존보다 더 발전된 솔루션을 제공한다는 사실에서 착안하여 브랜드의 키워드를 도출하고 차별성(Difference), 디지털 기반(Digital), 신속한 전달 (Delivery)이라는 핵심가치를 바탕으로LUMYD만의 차별화된 브랜드 아이덴티티를 개발하고자 했습니다.
THE SOLUTION
해결방안
YNL Design derives its design concept from 'fingerprint,' representing a unique identity as each person is unique. The organic curves in the symbol exist in different shapes and express distinctness, one of the brand's essential keywords. Also, the organic curves of the symbol are expanded to be used in various application media, describing the future-oriented brand value, which is to present a prompt solution based on precise analysis. We developed design elements, such as word marks, symbols, color systems, fonts, visual motifs, etc. based on a graphic motif in the form of a digital fingerprint, which embodies LUMYD's identity, by reflecting the brand's mission of achieving success with the customer in a different way than the existing ways taken by LUMYD.
YNL Design은 사람마다 각기 다른 형태를 지니고 있어 고유의 아이덴티티를 의미하는 '지문'(fingerprint)의 형태에서 모티브를 얻어 디자인 컨셉을 도출하였습니다. 심볼에 존재하는 유기적인 곡선들은 저마다 다른 형태로 존재하며 브랜드의 핵심 키워드인 차별성을 표현하고 있습니다. 또한 심볼의 유기적인 곡선들은 다양한 응용 매체에 활용될 수 있도록 확장되어 정확한 분석을 기반으로 신속한 솔루션을 제시한다는 미래지향적인 브랜드 가치를 표현하였습니다. LUMYD가 추구하는 기존과 다른 방식으로 고객과 함께 성공을 이뤄낸다는 브랜드 미션을 반영하여 LUMYD 아이덴티티를 형상화한 디지털 지문 형태의 그래픽 모티브를 기반으로 워드마크와 심볼, 컬러시스템, 폰트, 비주얼모티프 등의 디자인 요소를 구축하였습니다.
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
SHIHYO
Creative Strategy / Packaging / Application
MIINSILOK
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
KLEANICURE
Creative Strategy / Branding(BI) / Packaging
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
I'm eco
Creative Strategy / Packaging
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
MINGLO
Creative Strategy / Branding(BI) / Verbal Identity
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
HOLLYS JAPAN
Creative Strategy / Editorial / Graphic
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ON PRISM
Creative Strategy / Branding(BI) / Verbal Identity
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
RayZir FS
Creative Strategy / Packaging
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
ORVIS
Creative Strategy / Branding(BI)
Mobil 1
Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
ARTISTRY SIGNATURE SELECT BODY
Creative Strategy / Editorial / Graphic
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
DISCOVERY Expedition
Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage