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2014
REMICONE Ice-cream Flagship
레미콘 아이스크림 플래그쉽
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CLIENT
No name
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INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity ,
Graphic
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THE CLIENT
클라이언트
REMICONE is an experimental and unique soft ice cream shop based on the concept of ice cream pouring down from a ready-mixed concrete truck. REMICONE pursues the brand value, which is to realize a unique brand concept that only existed in the imagination into reality and to share a joyful and pleasant feeling. REMICONE has recently been selected as one of the top ten Korean restaurant franchise brands in China and currently has over 50 branches in China, including the Sanlitun branch in Beijing.
REMICONE은 레미콘 트럭에서 쏟아지는 아이스크림이라는 컨셉을 바탕으로 실험적이고 유니크한 감성의 소프트 아이스크림 숍입니다. REMICONE은 상상 속으로만 존재하던 유니크한 브랜드 컨셉을 현실로 구현하고 즐겁고 유쾌한 감성을 함께 공유한다는 브랜드 가치를 추구하고 있습니다. REMICONE은 최근 중국에서 가장 주목하는 10대 한국 외식 프랜차이즈 브랜드로 선정되었으며, 현재 베이징 산리툰점을 비롯하여 중국 내 50여 곳의 지점을 보유하고 있습니다.
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THE OBJECTIVE
목적
The store's interior concept inspired YNL Design's idea: the entire building is a ready-mixed concrete truck that pours out fresh ice cream. The exterior of this REMICONE store suggests an image of a truck with wheels, fuel inlet, and pipe. The laboratory-themed interior, where various types of ice cream are made, is designed to enjoy ice cream with a clean and pleasant atmosphere. We intended to develop a brand identity and share the pleasant feeling that customers can experience in an ice cream shop, which appears to have come out of the imagination, instead of setting up a space for selling ice cream.
YNL Design은 건물 전체가 레미콘이 되어 신선한 아이스크림을 쏟아낸다는 매장의 인테리어 컨셉에서 아이디어를 얻었습니다. REMICONE의 건물 외관은 레미콘의 바퀴와 주유구, 파이프 배관 등의 구성으로 트럭을 연상시키며, 내부 공간은 다양한 종류의 아이스크림을 개발하는 실험실 컨셉으로 청결하면서도 유쾌한 감성으로 아이스크림을 즐길 수 있도록 설계되었습니다. YNL DESIGN은 단순 아이스크림 판매 공간이 아니라 상상 속에서 존재할 법한 아이스크림 숍에서 고객이 경험할 수 있는 유쾌한 감성을 함께 나눌 수 있는 브랜드 아이덴티티를 개발하고자 했습니다.
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THE SOLUTION
해결방안
YNL Design developed an experimental and unique brand identity that suits the brand concept, the ice cream prepared in a ready-mix truck and laboratory. The main logo of REMICONE, in a symbolic silhouette form, presents a ready-mix truck producing soft ice cream. The main typeface is reminiscent of a symbol-like feeling to keep the laboratory vibe. We captured the brand's experimental and characterful identity in various customers touchpoints such as takeout package, menu board, menu, business card, uniform, and sign system. Through this, we have developed a brand identity that can share REMICONE's unique brand image and pleasant feelings with customers.
YNL Design은 레미콘 트럭과 실험실에서 만들어낸 아이스크림이라는 브랜드 컨셉에 맞게 실험적이고 유니크한 무드의 브랜드 아이덴티티를 개발하였습니다. REMICONE의 메인 로고는 레미콘 트럭에서 소프트 아이스크림을 생산하는 듯한 실루엣 형태로 만든 심볼형 로고입니다. 메인 타입페이스는 기호적인 느낌을 연상케하여 실험실의 감성을 살렸습니다. YNL Design은 테이크아웃 패키지, 메뉴보드, 메뉴판, 명함, 유니폼, 사인시스템 등 다양한 고객 접점에 브랜드의 실험적이고 개성 있는 아이덴티티를 담아냈습니다. 이를 통해 고객과 REMICONE만의 개성 있는 브랜드 이미지와 유쾌한 감성을 공유할 수 있는 브랜드 아이덴티티를 개발했습니다.
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