JOIN OUR NEWSLETTER
Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.
Share +
2018.01
GAYEOP KOREAN DINING
가업식당
-
CLIENT
CJ 푸드빌
-
INDUSTRY
F&B -
SERVICE
Creative Strategy ,
Branding(BI)
-
THE CLIENT
클라이언트
GAYEOP KOREAN DINING is a restaurant of CJ Foodville located in the first basement of Incheon International Airport's Passenger Terminal 1. It is a select dining concept brand for Korean food that put together famous Korean restaurants that have operated for generations in one place. With the belief that the taste of Korea is the most global, we present dishes that represent Korea. GAYEOP KOREAN DINING provides a fabulous experience of Korean dishes to Koreans and foreigners coming to Incheon International Airport.
가업식당은 인천국제공항 제1여객터미널 지하1층에 자리한 CJ푸드빌의 레스토랑으로 대를 이어온 한식 맛집들이 한자리에 모인 한식 셀렉다이닝 컨셉의 브랜드입니다. 한국의 맛이 가장 세계적인 맛이라는 믿음으로 한국을 대표하는 음식을 선보입니다. 인천공항을 찾는 외국인들은 물론이고 내국인들에게도 매력적인 음식 한류의 경험을 제공합니다.
-
THE OBJECTIVE
목적
YNL Design reinterpreted Korean beauty in a modernistic way to build the brand identity of GAYEOP KOREAN DINING. To express the identity of select dining, which brought together several Korean restaurants in one place, we considered a straightforward design and intended to deliver a brand image that can comfortably approach anyone through a more modern sensibility by reinterpreting Korean patterns and traditional beauty with a sophisticated sensibility.
YNL Design은 가업식당의 브랜드아이덴티티 구축을 위해 한국적인 아름다움을 모던하게 재해석했습니다. 여러 한식당을 한 곳에 모아둔 셀렉 다이닝의 아이덴티티를 표현하기 위해 간결하고 심플한 디자인을 고민했고, 한국적인 패턴과 전통의 아름다움을 세련된 감성으로 재해석하여 한층 현대적인 감성으로 누구에게나 편안하게 다가갈 수 있는 브랜드 이미지를 전달하고자 했습니다.
-
THE SOLUTION
해결방안
We built a concise Korean brand image to express the brand image, 'select dining,' which brought together the Korean restaurants that have been operating for generations. Also, we visualized it through various application designs such as smart pad menu pages by developing graphic motifs representing GAYEOP KOREAN DINING. We used a system of warm colors with reduced saturation and tried to create a moderate and elegant tone for the layout design to express the beauty of the east. YNL Design developed various application designs such as a basic brand identity system for GAYEOP KOREAN DINING, storytelling frame for each brand, external DID, tablet menu page (smart order page), menu, uniform, and bill.
대대로 내려오는 전국에서 입소문이 난 한식당을 한곳에 모아둔 ‘셀렉다이닝’이라는 브랜드 이미지를 표현하기 위하여 한국적인 간결한 감성의 브랜드 이미지를 구축하였으며 가업식당을 대표로 표현하는 그래픽 모티브를 개발하여 스마트패드 메뉴 페이지 등 다양한 응용 디자인에 시각화하였습니다. 또한 동양의 아름다움을 표현하기 위하여 채도를 낮춘 난색계열로 컬러시스템을 활용하였으며 레이아웃 디자인에는 절제되고 우아한 톤을 만들고자 노력하였습니다. YNL Design에서는 가업식당의 기본 브랜드 아이덴티티 시스템과 브랜드별 스토리텔링 액자, 외부DID, 테블릿 메뉴 페이지(smart order page), 메뉴지, 유니폼, 빌지 등의 다양한 응용 디자인을 개발하였습니다.
MIINSILOK
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
SHIHYO
Creative Strategy / Packaging / Application
ARTPOINT
Creative Strategy / Branding(CI) / Verbal Identity
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
KLEANICURE
Creative Strategy / Branding(BI) / Packaging
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
I'm eco
Creative Strategy / Packaging
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
MINGLO
Creative Strategy / Branding(BI) / Verbal Identity
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
HOLLYS JAPAN
Creative Strategy / Editorial / Graphic
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ON PRISM
Creative Strategy / Branding(BI) / Verbal Identity
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
RayZir FS
Creative Strategy / Packaging
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
ORVIS
Creative Strategy / Branding(BI)
Mobil 1
Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
ARTISTRY SIGNATURE SELECT BODY
Creative Strategy / Editorial / Graphic
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
DISCOVERY Expedition
Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage