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2026.01

BE BREEZE

비브리즈

  • THE CLIENT

    클라이언트

    비브리즈(BeBreeze)는 ‘Face Your Confidence’라는 슬로건 아래 진정한 나만의 자신감을 마주하도록 돕는 K-뷰티 라이프스타일 브랜드입니다. 다양성과 개성, 삶의 조화를 존중하며 전 세계 소비자가 공감할 수 있는 감각적 리추얼을 지향합니다. 도시에서 느끼는 고유의 분위기와 감정을 스킨케어 경험으로 풀어내고자 설립되었습니다. 제품은 지역감성과 일상의 리듬을 반영한 시티 에디션으로 구성됩니다. 브랜드는 본연의 아름다움을 발견하고 매일의 일상에 자신감을 부여하는 경험을 목표로 합니다. YNL은 이러한 브랜드 철학과 감성을 시각적 언어로 확장하는 파트너로 참여했습니다.

    BeBreeze is a K-beauty lifestyle brand built around the slogan “Face Your Confidence,” encouraging individuals to embrace their true sense of confidence. The brand values diversity, individuality, and harmony in everyday life, offering sensorial rituals that resonate with a global audience. BeBreeze was created to translate the unique moods and emotions of cities into meaningful skincare experiences. Its product lines are developed as city editions, reflecting local sensibilities and the rhythms of daily life. The brand aims to help people rediscover their natural beauty and cultivate confidence through everyday moments. YNL partnered with BeBreeze to translate this philosophy and emotional depth into a refined visual language.

  • THE OBJECTIVE

    목적

    브랜드가 지닌 슬로건과 철학을 시각적으로 명확하게 전달할 수 있는 브랜딩 전략이 필요했습니다. 제품 라인업의 정체성을 강화하고, 일관된 비주얼 아이덴티티 체계를 구축하는 것이 과제였습니다. 단일 제품을 넘어서 브랜드 전체의 메시지를 시각화할 수 있는 디자인 방향성이 요구되었습니다. 일상 속 감각적 리추얼과 자신감이라는 가치를 패키지에 녹여내고자 했습니다. 경쟁이 치열한 뷰티 카테고리에서 브랜드의 고유한 감성과 차별점을 분명히 드러내야 했습니다. 브랜드 철학이 실제 사용자 경험으로 연결될 수 있는 디자인 솔루션이 필요했습니다.

    A branding strategy was needed to clearly translate the brand’s slogan and philosophy into a strong visual expression. Strengthening the identity of the product lineup and establishing a cohesive visual identity system were key challenges. A clear design direction was required to communicate the brand’s message beyond individual products and across the entire brand. The goal was to embed the values of sensorial rituals and confidence into the packaging experience. In a highly competitive beauty category, it was essential to clearly express the brand’s unique sensibility and point of differentiation. A design solution was needed to ensure that the brand philosophy translated seamlessly into real user experiences.

  • THE SOLUTION

    해결방안

    YNL은 비브리즈의 브랜드 스토리와 슬로건을 기반으로 한 일관된 디자인 전략을 수립했습니다. ‘Face Your Confidence’라는 메시지가 제품 경험 전반에 드러나도록 비주얼 언어를 정리했습니다. 부산, 제주, 서울 각 도시의 분위기와 감성을 반영한 시티 라인업 콘셉트를 패키지에 적용했습니다. 지역별 무드 차이를 컬러, 그래픽, 레이아웃으로 섬세하게 표현해 컬렉션의 완성도를 높였습니다. 도시의 리듬과 일상의 리추얼이 자연스럽게 연결되도록 패키지 구조와 정보 체계를 설계했습니다. 이를 통해 비브리즈만의 감각적인 시티 아이덴티티와 확장 가능한 브랜드 시스템을 구축했습니다.

    YNL developed a cohesive design strategy grounded in BeBreeze’s brand story and slogan. The visual language was refined to ensure that the message “Face Your Confidence” resonates throughout the entire product experience. The city lineup concept was applied to the packaging, reflecting the unique moods and sensibilities of Busan, Jeju, and Seoul. Differences in each city’s atmosphere were subtly expressed through color, graphics, and layout to elevate the overall collection. Packaging structure and information hierarchy were carefully designed to connect urban rhythms with everyday rituals. Through this approach, a distinctive city-driven identity and a scalable brand system unique to BeBreeze were established.

KR TEXT

 













 

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